Like many Canadians heading to the Cannes Lions International Festival of Creativity, Marla Natoli didn’t know what to expect when she was among those contending for a prize. Now the director of video and mobile strategy at AOL Canada (and one of Marketing’s 2012 30 Under 30), Natoli went on camera with Marketing to tell a first-person story about her experience, and offered her personal tips on how to make the most of your time at the conference.