It may still be early at the International Festival of Creativity, but Grey Canada’s “Ladyballs” campaign is having a good week in Cannes, showing up on another shortlist Monday morning, this time in the PR Lions competition.
The campaign, which raises awareness about ovarian cancer, was awarded a Silver Lion in the Fundraising and Advocacy category of the Health Lions on Saturday, and on Sunday was shortlisted in the Glass Lions competition. In total, six Canadian entries made the PR shortlist.
Rethink‘s “#TheReal10,” for the American Association of University Women made the list along with John St.’s “#CoverTheAthlete—both also made the Direct and Promo & Activation lists released Sunday.
Leo Burnett also earned PR nod for “Coming Soon” – a stunt for Raising the Roof designed to put homelessness on the radar leading up to federal election. The effort was shortlisted in the Direct Lions competition Monday.
Cossette and Veritas meanwhile, earned a spot on the PR shortlist for General Mills’ “Bring Back the Bees” campaign for the company’s Honey Nut Cheerios brand, while FCB was recognized for the 10-foot tall ATM constructed as part of BMO’s sponsorship of the NBA All-Star Game in Toronto last winter.
The PR Lions has proven to be a worthwhile competition for Grey Canada, winning a Gold PR Lion last year for its client Moms Demand Action for Gun Sense in America.
Prior to Grey’s win, Canada had only been awarded one PR Lion — a bronze in 2011 to Lowe Roche for O.B. tampons’ “A Personal Apology.” Interest in the PR competition has increased this year with 2,224 submissions, up from 1,969 in 2015.
John Clinton, chair of Edelman Canada and the North American head of creative and content, is leading this year’s PR jury. The PR Lions will be handed out during a gala event Tuesday night.
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