Canada shows up on the Cyber list 10 times, with Grey Canada and Leo Burnett leading the way—a familiar theme here this week.
Grey made the list four times for the “Groceries Not Guns” campaign for Moms Demand Action for Gun Sense in America in the categories Charities, Public Health & Safety, Public Awareness Messages; Social Video; Use of Co-Creation & User Generated Content; and Community Building/Management.
Jungle Media’s “ShareTheBathroom” entry for IKEA Canada is nominated twice, once in Innovative Use of Technology and again in Innovative Online Ad Solution. (Leo Burnett is co-listed along with Jungle as the agency.)
Rethink Toronto is on the list twice, once for Molson’s “The Beer Fridge—O Canada” and again for “Uber Safe” for Uber.
Finally Leo Burnett’s “#LikeAGirl” for P&G is shortlisted twice, once in Social Video and again in Community Building/Management.
Grey’s chief creative officer Patrick Scissons is on the jury from Canada. While overall entries were up slightly from last year (3,738 in 2015 compared to 3,660 in 2014) the Canadian entry total of 107 matches exactly the entry count from last year.
And while it won’t be registered as a Canadian accomplishment, Sid Lee’s Paris office “Assassin’s Creed Unity” campaign made the list an impressive 10 times.
Radio
After winning a Gold and a Silver Lion Monday night, Grey’s “Guns Not Groceries” campaign proved popular with the Radio jury as well, with three different ads making the shortlist: “Poodle,” “Scooter,” and “Super Soaker.”
In total, Canada appears 12 times on the Radio shortlist which was released Tuesday morning. Also in the running for a Radio Lion are:
•J. Walter Thompson Toronto four times for “Cops,” “Romcom,” “Slasher” and “SciFi” for Canadian Film Fest;
•Juniper Park’s three ads for the YWCA, “That’s No Joke,” “Not a Game,” and “Change the Tune” are each nominated in Public Awareness Messages, while “That’s No Joke” is also shortlisted in the Scriptwriting category; and
•LG2 for “Gandhi” for Societe de l’assurance automobile du Quebec.
John St. copywriter Jessica Schnurr is on the jury for the competition that saw a sizeable increase in submissions this year: 1,720 compared to 1,448 a year ago. Canadian entries also increased to 78 this year from 66 a year ago.
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