EPIC1

How successful were Volvo Trucks’ epic stunts?

Annika Viberud provides a behind-the-scenes look at 'Epic Split'

Chances are you’ve already seen the “Epic Split.” But what brought Volvo Trucks to this epic moment? Why cast so broad a net to catch so niche a target? And how successful has this campaign been.

Annika Viberud, the company’s director of brand and marketing communications, explains how a little experimentation drove a lot of influencer outreach.


Add a comment

You must be to comment.

Cannes Articles

How to build a better Cannes Lions

Canada's Cannes judges offer advice on how to make the show better

Cannes 2016: Just 12 Lions equals tough year for Canada

After a stellar 2015, Canada's medal count dips in 2016. Judy John's suggestion to be better in 2017

Cannes 2016: Harvey Nichols’ CCTV spot named Film Grand Prix

Canada shut out of the competition despite nine shortlisted entries

Cannes 2016: Black Friday shutdown wins top Titanium

Titanium Grand Prix goes to REI, Integrated Grand Prix awarded to Netflix

Cannes 2016: Under Armour wins Film Craft Grand Prix

The sportswear brand races off with the top honour of the competition

Cannes 2016: Edeka and Beyoncé both named Music Grand Prix

J. Walter Thompson Canada's "Just Another Day" for SickKids wins Silver Lion

Cannes 2016: Gwyneth Paltrow preps Goop for growth

The actor-turned-living lifestyle brand talks about her content and ecommerce venture

Three ways advertisers can raise their creative games

In the face of new challenges, brands need to focus on creative more than ever