JWT’s “Better Tomorrow’s” campaign for The Hospital for Sick Children and DDB’s work for Johnson & Johnson have a shot at bringing home Canada’s first Lions in Cannes later today.
While the Cannes Lions International Festival of Creativity doesn’t officially get underway until Sunday, the Health Lions will be awarded Friday to close the preliminary event that serves as a prelude to the main Festival.
It’s the second year Cannes has held the Health Lions, launched to recognize creative excellence in the uniquely challenging fields of medical communications (the competition is divided into the two broad categories of Pharma and Health and Wellness, with the Canadian contenders all on the Health and Wellness shortlist).
JWT’s “Better Tomorrow’s” campaign, which includes 42 TV spots, each featuring an actual SickKids patient and their families has been nominated as a campaign as well has having three singles on the list: “Phil and Danielle” (below), “Kael,” and “Sandra & Paul.”
DDB Toronto has been nominated along with Tribal for “Junkface” for J&J’s Neutrogena brand (below), while the same DDB office is also on the list for the radio spots “Man Boobs” and “Bald Spot” for J&J’s KY lubricant brand.
Entries to the Health Lions were up 30% from last year, with 1,862 in total. There were 61 Canadian submissions this year, up from 54 in 2014.
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