Many fashion brands use high-quality photography to dominate print and outdoor executions, and shoot cinematic television spots that are nothing short of captivating.
So how does a brand that relies heavily on traditional advertising make the leap to digital and social media while remaining true to itself and its image?
Melisa Goldie, executive vice-president and chief creative officer at Calvin Klein, explains the steps the company is taking and the role mobile plays in its strategy to Marketing.
