iPhones top list of preferred second screen devices

New Seevibes statistics shows Android losing ground to home comupters

Apple’s smartphone remains the most-used device to have handy when watching TV, according to a new study by data and targeting firm Seevibes.

The report says 45% of those watching with a device in-hand are using an iPhone, up seven percentage points from the six-month period ending December 2014. Android had been the No. 2 choice going into 2015, but home computers (whether it be desktops or laptops; the report does not specify) have taken over second place at 24%. Android phones now sit at 22%, down from 30% as of December.

Tablets (a broad grouping with no breakdown by manufacturer) and BlackBerry devices round out the study with 8% and 2%, respectively.

Conducted between January and June of this year, the study is based on “all interactions in the Canadian market on Twitter” across nine shows in three broad groupings: reality shows, news and “series” programming.

2015-07-28 Distribution by Devices - EN copy

Add a comment

You must be to comment.

Media Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!