Canadians thinking green for next car purchase (Survey)

But infrastructure is a big challenge to widespread adoption of electric vehicles

Rebecca Harris April 26, 2016

Thanks to the buzz around the new Tesla, Canadians are thinking green for their next car purchase, according to a new survey by online insurance marketplace

The survey, which polled nearly 3,800 respondents in B.C., Alberta, Ontario, Quebec and Nova Scotia, found nearly half of Canadians (48.7%) would consider an electric or hybrid car when they make their next car purchase.

Tesla’s Model 3, an entry-level US$35,000 electric car, was available for pre-order last month with a $1,000 deposit. The company has reportedly received almost 400,000 pre-orders for the Model 3, which won’t be available until 2017.

“Tesla has definitely generated a lot of buzz and knowledge and education with Canadians around this topic,” said Andrew Lo, chief operating officer at “But, also we think Canadians are willing to investigate these types of cars because there are some provincial rebates or incentives for purchasing them.”

Those rebates and incentives accounted for some regional difference in the survey. According to

While nearly half of Canadians said they would consider buying an EV or hybrid car on their next purchase, how many actually will?

“I think Canadians ultimately need confidence that the infrastructure is in place to recharge the vehicle when they need to,” said Lo. “Every car manufacturer that comes out with an announcement with a new EV always boasts the range, the time to charge and the ability to recharge. And so as those technologies get better, that number will quickly become reality.”