Environics Analytics has issued an update to its consumer data products, adding new services and insights to its 40 existing databases of Canadian consumer information.
The company offers various methods of segmenting consumer groups for marketers. The July updates are driven in large part by Statistics Canada’s most recent Survey of Household Spending paired with a select number of other economic measures.
The new datasets include TravelCanada, detailing where and how often Canadians travel within Canada and how much they spend while traveling; GreenLiving, tracking attitudes towards “household-related environmental issues;” CommunityLife, which tracks political activism, trust in institutions and involvement in public organizations; and GivingBack, which tracks volunteerism.
A number of the company’s existing data products have also been updated with new econometric forecasts. For example, its WealthScapes product, which tracks “financial variables that detail Canadians’ assets, liabilities and income,” has added a service that tracks daytime financial information for consumers who spend those hours away from their home postal code – in effect tracking how much financial clout someone takes into work with them each day.
Wealthscapes Fundraiser, meanwhile, provides a forecast on potential charitable donors’ “capacity” to give money.
