The majority of Canadians now use smartphones, according to eMarketer.
As of its most recent report on smartphone penetration, 17.8 million Canadians, or 50.2% of the population, used a smartphone in 2014.
In June, eMarketer estimated that it wouldn’t be until next year that Canada hit the halfway mark. In 2015, penetration will grow to 56%, according to the new estimates.
Usage was highest among 18-34-year-olds, 80% of which have a smartphone. EMarketer estimates that will reach 98% by 2018.
In the next highest age bracket, 35-44, usage was still substantially above average at 72% in 2014. By 2018, that’s forecasted to grow to 91%.
