Lululemon’s ecommerce sales help drive revenue

First quarter revenue beats estimates

Lululemon Athletica says its first quarter revenue was up more than expected and it’s raising the bar for its 2015 full-year results.

The Vancouver-based clothing company known for its yoga-inspired fashions had US$423.5 million of revenue during the three-month period, up 10% from US$384.6 million in last year’s first quarter.

That was above analyst estimates of US$418.9 million, which was in line with the top end of the company’s guidance.

Lululemon’s profit was $47.8 million for the three months ended May 3, which was up from $19 million a year earlier.

Lululemon CEO Laurent Potdevin said the company’s ecommerce business is accelerating.

During the first quarter of 2015 ended May 3, Lululemon’s direct-to- consumer revenue from electronic commerce increased 27% to $83.6 million- – or nearly one-fifth of the total.

Lululemon — which reports in U.S. dollars — says it now expects revenue for all of 2015 will be in a range of between $2 billion and $2.05 billion, which is about $30 million higher than estimates released in March.

“To support our long term goals, we are intentionally striking a strategic balance between strong growth and investments within innovation and infrastructure,” Potdevin said in a statement.

Add a comment

You must be to comment.

Consumer Articles

Consumer shifts put retail hiring at record low

Online shopping and automation means fewer positions to be filled on the floor

A CEO’s tips for using DIY video in consumer marketing (Column)

Vidyard's Michael Litt argues against outdated 'text tunnel vision'

What ‘customer centricity’ means to me

The season of giving is a good reminder to keep giving back

More Canadians to cross the border for Black Friday

UPS study shows many more Canadians shopping online or in store in the U.S.

Natrel whips up lactose-free butter option

Agropur Dairy to promote product with digital and in-store campaigns

Cold-FX class action lawsuit over misleading ads thrown out

Judge says Vancouver man couldn't effectively prove his claim

‘Suck it up,’ says Fisherman’s Friend in flu campaign

The lozenge maker sticks to its tough roots in TV spots

Harry Rosen’s secret to winning customer loyalty

Menswear company's founder keeps his eyes on what's next in style and design

Which shoppers are affected most by high food prices?

New study reveals pre-shopping habits and food vulnerability in food retailing