Saks opening first Off 5th outlets in Ontario next year

Ottawa, Niagara-on-the-Lake, Vaughan will be home to banner's first outlets in Canada

Hudson Bay says it has picked Ontario to open its first round of discount fashion outlets under the Saks Fifth Avenue Off 5th name.

The retailer said Wednesday that Ottawa, Niagara-on-the-Lake and Vaughan, just outside Toronto, will each be home to a new Off 5th store in the spring of 2016.

The move comes as retailers look to grab the attention of a growing aspirational upper middle class in Canada, which likes to wear popular high-end fashion labels like Dolce & Gabbana, Paul Smith and Alexander McQueen, but wants to pay a more reasonable price.

“We’ve been able to create that treasure hunt environment,” said Jonathan Greller, president of Saks Off 5th, in an interview.

“[Consumers want] true fashion at real value.”

In Ottawa, the Off 5th store will open at the new Tanger Outlets mall in Kanata, while a former Home Outfitters store will be replaced by Off 5th at Vaughan Mills.

Another new location will open in Niagara-on-the-Lake, about a 20-kilometre drive from another Off 5th store on the U.S. side of the border, the company said.

Hudson’s Bay, which acquired Saks two years ago, plans to open as many as 25 Off 5th locations across Canada by 2019.

Add a comment

You must be to comment.

Consumer Articles

Consumer shifts put retail hiring at record low

Online shopping and automation means fewer positions to be filled on the floor

A CEO’s tips for using DIY video in consumer marketing (Column)

Vidyard's Michael Litt argues against outdated 'text tunnel vision'

What ‘customer centricity’ means to me

The season of giving is a good reminder to keep giving back

More Canadians to cross the border for Black Friday

UPS study shows many more Canadians shopping online or in store in the U.S.

Natrel whips up lactose-free butter option

Agropur Dairy to promote product with digital and in-store campaigns

Cold-FX class action lawsuit over misleading ads thrown out

Judge says Vancouver man couldn't effectively prove his claim

‘Suck it up,’ says Fisherman’s Friend in flu campaign

The lozenge maker sticks to its tough roots in TV spots

Harry Rosen’s secret to winning customer loyalty

Menswear company's founder keeps his eyes on what's next in style and design

Which shoppers are affected most by high food prices?

New study reveals pre-shopping habits and food vulnerability in food retailing