Tangerine has launched a social media contest to promote its new “Friday Bonus Paydays” offer.
Canadians who sign up for a Tangerine chequing account (or who already have one) and transfer their payroll direct deposits to that account can receive up to $120 in $10 Friday Bonus Paydays. Bonus payments are made each week for three months.
“Tangerine is well known for our focus on savings and this campaign [aims to] heighten awareness of Tangerine as an everyday bank,” said Lisa Gibson, the company’s director of communications. “The campaign highlights some of the benefits of Tangerine’s chequing account, including daily interest and no fees… and allows us to bring that front and centre.”
Tangerine and Angus Reid conducted a poll asking Canadians what they would most likely do with an extra $10 on a Friday. Most respondents would either put the money towards a great meal (34%) or buy a bottle of wine (20%), while nearly a third (29%) said they would save it.
To promote the new offer, Tangerine is asking all Canadians to show what they would do with a $10 Friday Bonus Payday for the chance to win a $10 bonus into their account every Friday for one year. Entries must be submitted by photo, video or text on Twitter, Facebook, or Instagram using the hashtag #TangerinePaydays. One winner will be selected each Friday for 10 weeks. To collect the contest prize, winners must have a Tangerine chequing account.
“As we started to see the survey results come through, we thought it would be fun to run a contest on our social media channels,” said Gibson. “It’s just a fun way to get Canadians engaged.”
Tangerine is promoting the contest via social media (both paid and organic), search engine marketing and public relations.
