The missing links in branded content (Column)

There's an important role for agencies to play in new forms of storytelling

TD Bank U.S. puts creative, media agencies under ‘closed review’

Evaluation comes not long after the appointment of new CMOs

The 2016 NewFronts are raising an unavoidable question

There's a reason MCN fatigue has set in, and CMOs need to respond accordingly

Facebook Canada opens new HQ’s doors to non-profits

Heart & Stroke and others share how they're using social in marketing

Prince did not die to breathe life into your brand

At what point are advertisers getting in the way of fans' mourning?

Guinness makes a fauna-pas in St. Patrick’s Day ad

TTC ad features a four-leaf clover instead of a shamrock

Plan Canada takes 3D approach to #LiftHerUp

Isobar-designed hologram reacts to consumer's social posts

Dos Equis loses interest in ‘Most Interesting Man In the World’

Beer brand will replace 77-year-old spokesman with a new actor

Activia taps into growing drinkable yogurt market

Ad campaign for new yogurt drink takes a page from the beauty industry

McCain Foods dresses up Superfries

New campaign shows the grown-up side of frozen French fries