Creative Eye – John Farquhar
Creative Articles
The missing links in branded content (Column)
There's an important role for agencies to play in new forms of storytelling
TD Bank U.S. puts creative, media agencies under ‘closed review’
Evaluation comes not long after the appointment of new CMOs
The 2016 NewFronts are raising an unavoidable question
There's a reason MCN fatigue has set in, and CMOs need to respond accordingly
Facebook Canada opens new HQ’s doors to non-profits
Heart & Stroke and others share how they're using social in marketing
Prince did not die to breathe life into your brand
At what point are advertisers getting in the way of fans' mourning?
Guinness makes a fauna-pas in St. Patrick’s Day ad
TTC ad features a four-leaf clover instead of a shamrock
Plan Canada takes 3D approach to #LiftHerUp
Isobar-designed hologram reacts to consumer's social posts
Dos Equis loses interest in ‘Most Interesting Man In the World’
Beer brand will replace 77-year-old spokesman with a new actor
BBC: This is your brain on content marketing
Research tracks facial muscles to study the impact of brand storytelling
