DMA Winners

BEST OF SHOW

ONLINE ADVERTISING
Online Campaign
Integrated Campaign
Online Single

WEBSITES/MICROSITES
Public Service
Business-to-Business
Consumers Products
Consumer Packaged Goods
Entertainment & Arts
Financial Services
Consumer Services

OTHER DIGITAL MEDIA
Online Video
Gaming
Offline Digital
Mobile Applications/Mobile Web
Social Media
On the Edge

Craft Awards



	BEST OF SHOW



	TITLE: Adidas Originals Spring/Summer 2010 Campaign PRODUCT: Adidas Originals ADVERTISER: Adidas Originals, Herzogenaurach, Germany AGENCY: Sid Lee PRODUCER: JimmyLee.tv PRODUCTION COMPANY: Partizan DIRECTOR: Nima Nourizadeh PRODUCER: David Steward EDITING COMPANY: Final Cut, JimmyLee.tv EDITOR: Dan Sherwen PRODUCTION MANAGER: Mags Milan POST PRODUCTION: The Mill MIX/SOUND: Boogie Studio GAME DEVELOPMENT: Xform AR DEVELOPMENT: Metaio FACEBOOK CONNECT FRONT-END DEVELOPMENT: Hue Web Studio



	Adidas Originals Spring/Summer 2010 Campaign – The Street Where Originality Lives Adidas Originals had an ambitious challenge for Spring/Summer 2010: How to sell six collections that begin with Star Wars and end with the World Cup, all in one cohesive story line? They did it by taking it to the street corner, showcasing new faces and coming up with unexpected ways to celebrate originality. The result was an ambitious campaign shot over seven days with four crews and 25 celebrities: Each story was filmed simultaneously. The campaign launched in January with an intergalactic bang and for the next five months, they kept cranking up the volume, watching the boundaries of the Adidas Neighborhood grow through a one-of-a-kind multifaceted, multimedia, multi-platform campaign that moved from the street to a virtual playground. From digital applications to online films, Facebook events and live activations, Adidas and Sid Lee constantly devised new ways to celebrate originality and put the brand in the spotlight. It started with the introduction of Adidas Originals’ Star Wars Collection and a video featuring a nighttime street party replete with celebrities and X-Wings and TIE Fighters dominating the sky. In early June Adidas released “Cantina,” a two-minute video featuring David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, and Daft Punk gearing up to watch the World Cup. Instead of gathering at the usual sports bar, Adidas and Sid Lee imagined the celebs in the famous Mos Eisley Cantina from the classic movie Star Wars. The video seamlessly integrated new shots of Beckham, Snoop and the gang with footage of Han Solo and the shady cast of characters from the original movie. In an effort to create conversations about the products, the campaign integrated Facebook Connect, which allowed people to tap favourite items and discuss the collection. In addition, Adidas and Sid Lee worked to move the iconic sneakers into the world of interactive fun by designing augmented reality codes directly onto the products. When held in front of a webcam, the sneakers unlocked the Adidas Neighborhood, a 3D animated, interactive world offering games and rewards. The sneakers themselves became game controllers, allowing fans to maneuver and score points in unique ways. The cumulative effort by Adidas and Sid Lee demonstrates that the Adidas Originals Spring/Summer 2010 Campaign is where originality lives.



	ONLINE ADVERTISING – ONLINE CAMPAIGN



	GOLD Microsoft Canada, Xbox – Halo 3 ODST Mini ARG When Microsoft Canada wanted to generate buzz for the launch of the popular videogame franchise Halo, they started from a key insight about the gamer market of mostly men, 18 to 34: Gamers like to play games. They also want to solve puzzles and overcome obstacles. Microsoft and MacLaren McCann created a multidimensional scavenger hunt to invite Halo fans to an exclusive Toronto launch party. Players viewed viral videos, scoured for hidden clues, deciphered encrypted messages, and tracked GPS coordinates to earn access to the event. TITLE: Halo 3 ODST Mini ARG PRODUCT: Xbox ADVERTISER: Microsoft Canada Inc., Mississauga, Ont. AGENCY: MacLaren McCann, Toronto EXECUTIVE CREATIVE DIRECTOR: Mike Halminen CREATIVE DIRECTOR: Andre LeMasurier ART DIRECTORS: Michael Blain, Matthew Kenney COPYWRITER: Josh Haupert ACCOUNT TEAM: Marie-Joelle Paquin, Ariel Vinizki PRODUCTION HOUSE: Edge Studios DIRECTOR: Andre LeMasurier EDITOR: Jeff Jordan PRODUCER: Tessa Schmitz-Wood V FX COMPOSER/EDITOR: Rafael Ludwig CREATIVE DIRECTOR: Pablo Vio, Jam 3 Media SILVER TITLE: Showerpooling PRODUCT: Axe ADVERTISER: Unilever, Toronto AGENCY: Crispin Porter + Bogusky Canada BRONZE TITLE: Pedigree Adoption Tales PRODUCT: Pedigree Adoption Drive ADVERTISER: Mars Canada, Bolton, Ont. AGENCY: Proximity Canada


	ONLINE ADVERTISING – INTEGRATED CAMPAIGN


	GOLD Adidas Originals Spring/Summer 2010 Campaign “If you felt a disturbance in the force this morning, it was probably millions of Star Wars fans crying out in joy over the launch of an official line of Adidas Originals’ Star Wars Collection.” That was how Marketing described the launch of Adidas’ spring and summer campaign in mid-January. The introduction of the Star Wars collection-with a video featuring a nighttime street party attended by celebrities as X-Wings and TIE Fighters flew through the sky–was just the first piece in a five-month, multifaceted, multimedia, multi-platform campaign that included six collections. From virtual playgrounds and digital applications to online films and Facebook events, Adidas and Sid Lee constantly devised new ways to celebrate originality. TITLE: Adidas Originals Spring/Summer 2010 Campaign PRODUCT: Adidas Originals ADVERTISER: Adidas Originals, Herzogenaurach, Germany AGENCY: Sid Lee PRODUCER: JimmyLee.tv PRODUCTION COMPANY: Partizan DIRECTOR: Nima Nourizadeh PRODUCER: David Steward EDITING COMPANY: Final Cut, JimmyLee.tv EDITOR: Dan Sherwen PRODUCTION MANAGER: Mags Milan POST PRODUCTION: The Mill MIX/SOUND: Boogie Studio GAME DEVELOPMENT: Xform AR DEVELOPMENT: Metaio FACEBOOK CONNECT FRONT-END DEVELOPMENT: Hue Web Studio SILVER TITLE: Doritos Viralocity PRODUCT: Doritos ADVERTISER: Frito Lay Canada, Mississauga, Ont. AGENCY: BBDO/Proximity Canada BRONZE TITLE: Nike Olympics PRODUCT: Nike Canada ADVERTISER: Nike Canada, Toronto AGENCY: Organic, Inc.


	ONLINE ADVERTISING – ONLINE SINGLE


	GOLD Opinel – Cut To prove that Opinel knives could cut almost anything, Montreal-based Bleublancrouge created a banner ad that let people do just that. Users could type a word into the text box then use the mouse to line up where they wanted to chop the word and release the Opinel knife to make the cut. Only some words, including ‘Opinel,’ could not be cut. Anyway you slice it the ad worked, with an interaction rate of 6.38%, about six times the average rate per unique visitor. TITLE: Cut PRODUCT: Opinel ADVERTISER: Endorphine, Chambly, Quebec AGENCY: Bleublancrouge CREATIVE DIRECTOR: Gaetan Namouric ART DIRECTORS: Frederic Roux, Laurent Salles COPYWRITER: Maxime Paiement WEB DEVELOPERS: Lionel Castellvi, Julien Fondere and Nicolas Tasky, Zero Un SILVER TITLE: Mini–Go for a Spin PRODUCT: BMW Mini ADVERTISER: Mini Canada, Toronto AGENCY: Taxi 2 BRONZE TITLE: Nothing to See SERVICE: STD prevention ADVERTISER: Ministere de la Santé et des Services sociaux, Québec AGENCY: Cartier Communication


	WEBSITES/MICROSITES – PUBLIC SERVICE


	GOLD Canadian Stem Cell Foundation – Renew the World Stem cell science offers huge potential for tackling illnesses, though many misunderstand the potential and the science was without an advocate. The Canadian Stem Cell Foundation was launched to communicate the science’s potential in an understandable way and attract the attention of the country’s leaders. Manifest Communications created a website that includes videos featuring many of the world’s leading stem cell scientists, and a Stem Cell Charter that, once signed, leads to an interactive “universe” where visitors can personalize a floating cell, explore other cells, and enlist friends through the “cell a friend” feature. With no online advertising budget, two weeks after launch more than 1,000 people had signed the charter and the effort generated wide media buzz, including coverage by CBC, CTV, Toronto Star and Canadian Press. TITLE: Renew the World PRODUCT: Website, interactive charter and videos ADVERTISER: Canadian Stem Cell Foundation, Ottawa AGENCY: Manifest Communications CREATIVE DIRECTOR: Jim Diorio ASSOCIATE CREATIVE DIRECTOR/COPYWRITER: Debra Sharp ART DIRECTOR: Fei Lu ACCOUNT DIRECTOR: Ali Morrow ACCOUNT EXECUTIVE: Beth Hampson WEB DEVELOPER: Jam3 Media DIRECTOR/VIDEO PRODUCTION: Andy Keen, Regular Horse Productions EDITING: Panic & Bob COMPOSER: Zoe Sharp SOUND/MUSIC: Blue Sound SILVER TITLE: GetYourButtSeen.ca PRODUCT: Colorectal cancer awareness and advocacy ADVERTISER: Colorectal Cancer Association of Canada, Montreal AGENCY: Ogilvy Montréal BRONZE TITLE: Pedigree Adoption Tales PRODUCT: Pedigree Adoption Drive ADVERTISER: Mars Canada, Bolton, Ont. AGENCY: Proximity Canada


	WEBSITES/MICROSITES – BUSINESS TO BUSINESS


	GOLD Not Awarded SILVER Not Awarded BRONZE TITLE: The Merry Minion PRODUCT: Cossette Holiday Card ADVERTISER: Cossette, Vancouver AGENCY: Cossette, Vancouver


	WEBSITES/MICROSITES – CONSUMER PRODUCTS


	GOLD Volkswagen – Anyone for a Sunday Drive? To deliver the message that aimless Sunday drives are better in a VW, Red Urban created the microsite “Anyone for a Sunday Drive?” With a goal of generating greater awareness and new interest, all communications drove consumers to VWSundayDrive.ca where visitors could create, experience and share virtual Sunday drives. The fun and shareable site lets visitors remix an old song to accompany first-person driving footage. Changes to the music are also applied to the online scenery. In May, June and July after the site was launched, VW Golf sales soared to record levels. TITLE: Anyone for a Sunday Drive? PRODUCT: Volkswagen Golf ADVERTISER: Volkswagen Canada, Ajax, Ont. AGENCY: Red Urban Canada CREATIVE DIRECTOR: Christina Yu ART DIRECTORS: John Thai, Joel Pylypiw COPYWRITER: Jon Murray DESIGNER: John Thai INTEGRATED PRODUCER: David Isaac MUSIC: Six Degrees WEB DEVELOPER: Heung Lee WEB ANIMATION: Alchemy SILVER TITLE: Adidas Neo Label Fall/Winter PRODUCT: Adidas Neo Label ADVERTISER: Adidas Style Essentials, Herzogenaurach, Germany AGENCY: Sid Lee BRONZE TITLE: Y-3 Spring/Summer Website PRODUCT: Adidas ADVERTISER: Adidas International Marketing B.V., Amsterdam, Netherlands AGENCY: Sid Lee


	WEBSITES/MICROSITES – CONSUMER PACKAGED GOODS


	GOLD Frito–Lay Canada – Doritos Viralocity Doritos believes it’s no longer enough to be a category leader, you have to be leader in popular culture as well. As a result, Doritos and BBDO/Proximity set out to top the success of the 2009 Doritos White Bag program. The goal was to increase sales, market share and consumer engagement with more interactivity, bigger prizes and even greater control for the public. Consumers were asked to name the flavour of the new Doritos chip, make a video about it, upload it to DoritosViralocity.ca and then do everything they good [[could]] to make it go viral. The race to achieve maximum viralocity included points for YouTube views, external embeds, unique referrers, shares, retweets, bookmarks, ratings, and more. Viralocity videos enjoyed more than 7 million total views, 729,199 total unique visitors to the website, 660,800 embeds, shares and bookmarks and, most importantly, sales were 24% above plan. TITLE: Doritos Viralocity PRODUCT: Doritos ADVERTISER: Frito–Lay Canada, Mississauga, Ont. AGENCY: BBDO/Proximity Canada CREATIVE DIRECTORS: John Gagné, Ian MacKeller ASSOCIATE CREATIVE DIRECTORS/COPYWRITERS: Adam Bailey, Jon Webber ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Andrew Hart ART DIRECTOR: Jeffrey Da Silva WEB DEVELOPER: Edentity Web Systems TECHNICAL DIRECTOR: Darrin Patey FLASH DEVELOPER: Jeff Vermeersch PRODUCTION MANAGER: Karan Deepak AGENCY PRODUCER: Johnny Chambers AGENCY PLANNERS: Dino Demopoulos, Zachary Klein ACCOUNT MANAGERS: Paul Lin, Alison Opie, Timothy Welsh MEDIA PLANNING & STRATEGY: Dan Boem, OMD Canada DIGITAL STRATEGY SUPERVISOR: Cesar Hervieux, OMD Canada PUBLIC RELATIONS: Angela Carmichael, Kim Saunders, Fleishman Hillard Canada PRODUCTION HOUSE: CTV Productions, Brand Partnerships SILVER TITLE: Pedigree Adoption Tales PRODUCT: Pedigree Adoption Drive CLIENT: Mars Canada, Bolton, Ont. AGENCY: Proximity Canada BRONZE TITLE: Latin Soap Opera PRODUCT: Old El Paso ADVERTISER: General Mills Canada, Mississauga, Ont. AGENCY: Cossette


	WEBSITES/MICROSITES – ENTERTAINMENT AND ARTS


	GOLD Le Massif de Charlevoix With deep snow, stunning views and gourmet food, Le Massif is considered one of the best ski resorts in Eastern Canada. However, because of its remote location, it remains a well-kept secret. CloudRaker wanted to change that by attracting new skiers, nature lovers and snowboarders from Eastern Canada and the U.S. This stunning website became an instrumental tool by blending form and function; beautiful enough to convey the raw splendor of the region, while still practical enough to let visitors easily book a trip. Incredible imagery is paired with fluid navigation and profile mapping which allows users to sift through the content and tailor their search to fit their travel dreams. TITLE: LeMassif.com PRODUCT: Le Massif de Charlevoix ADVERTISER: Le Massif Inc., Petite-Rivière-Saint-François, Quebec AGENCY: CloudRaker WEB DEVELOPER: Tuburlent SILVER TITLE: Great Mountain Giveaway PRODUCT: Tourism British Columbia ADVERTISER: Ministry of Tourism, Culture and the Arts, Victoria AGENCY: Cossette, Vancouver BRONZE Not Awarded


	WEBSITES/MICROSITES – FINANCIAL SERVICES


	No medals awarded in this category


	WEBSITES/MICROSITES – CONSUMER SERVICES


	GOLD Not Awarded SILVER TITLE: WindMobile.ca SERVICE: Wind Mobile ADVERTISER: Wind Mobile, Toronto AGENCY: Trapeze BRONZE TITLE: GripLimited.com SERVICE: Grip Limited ADVERTISER: Grip Limited, Toronto AGENCY: Grip Limited


	OTHER DIGITAL MEDIA – ONLINE VIDEO


	GOLD Adidas Originals – Cantina In early June Adidas released a two-minute video that brought together David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, and Daft Punk getting ready to watch the World Cup. But rather than have them in a sports bar, Adidas and Sid Lee imagined them in the famous Mos Eisley Cantina from the movie classic Star Wars. Part of “The Street Where Originality Lives” campaign, the video seamlessly integrated new shots of Beckham and Snoop with footage of Han Solo and the shady cast of characters from the original movie. TITLE: Cantina PRODUCT: Adidas Originals ADVERTISER: Adidas Originals, Herzogenaurach, Germany AGENCY: Sid Lee PRODUCER: JimmyLee.tv DIRECTOR: Nima Nourizadeh PRODUCER: David Stewart PRODUCTION MANAGER: Mags Milan PRODUCTION COMPANY: Partizan POST PRODUCTION: The Mill EDITING COMPANY: Final cut, JimmyLee.tv EDITOR: Dan Sherwen SONG: Cantina Band MIX/SOUND: Boogie Studio “Cantina” is also a winner of Craft Awards for Art Direction and Post Production. SILVER TITLE: Demonstration PRODUCT: Moms Against Climate Change/TakeActionOnClimateChange.com ADVERTISER: Environmental Defence Canada, Toronto AGENCY: Crispin Porter + Bogusky Canada BRONZE TITLE: Super Sexy CPR PRODUCT: Fortnight Lingerie ADVERTISER: Fortnight Lingerie, Toronto AGENCY: Red Urban Canada


	OTHER DIGITAL MEDIA – GAMING


	GOLD Microsoft Canada Inc., Xbox – Halo 3 ODST Mini ARG To help launch the third installment in the hugely popular Halo gaming franchise, Microsoft decided to play a game. Working with agency MacLaren McCann, Microsoft Canada developed a seamless online/offline experience for fans that included a guerrilla style scavenger hunt with viral videos, hidden clues, encrypted messages, real world interactions and SMS communications. Gamers worked together to find clues and solve the puzzles. Winners got a VIP ticket to the launch party in Toronto to play the game before their friends and take home limited edition swag. The result was two weeks of around-the-clock engagement, hundreds of social media discussions, nearly 7,000 YouTube views, more than 1,700 Google Maps page views and a successful launch event where attendance exceeded goals by 173%. Master Chief would be proud. TITLE: Halo 3 ODST Mini ARG PRODUCT: Xbox ADVERTISER: Microsoft Canada Inc., Mississauga, Ont. AGENCY: MacLaren McCann, Toronto EXECUTIVE CREATIVE DIRECTOR: Mike Halminen CREATIVE DIRECTOR: Andre LeMasurier ART DIRECTORS: Michael Blain, Matthew Kenney COPYWRITER: Josh Haupert ACCOUNT TEAM: Marie-Joelle Paquin, Ariel Vinizki PRODUCTION HOUSE: Edge Studios DIRECTOR: Andre LeMasurier EDITOR: Jeff Jordan PRODUCER: Tessa Schmitz-Wood V FX COMPOSER/EDITOR: Rafael Ludwig CREATIVE DIRECTOR: Pablo Vio, Jam 3 Media SILVER Not Awarded BRONZE Not Awarded


	OTHER DIGITAL MEDIA – OFFLINE DIGITAL


	GOLD ART V – ART Vscope Each summer Montreal hosts some 20 music and arts festivals, many of which sell out months in advance. French-language cultural channel ARTV, which positions itself as “Bringing Culture Closer to People” decided to do something to help those culture fans who were missing out. Amuse and ARTV created the ARTVscope, a massive mobile x-ray telescope that was placed outside sold-out venues to give passersby a look at what was going on inside. A computer inside the ARTVscope and cameras inside the venue gave users the best seat in the house, showing them the stage and even allowing them to zoom in and out and change the camera angle–all for free. By June 2010, the ARTVscope had attended six arts and culture festivals, filmed 250 shows and given more than 30,000 people a unique interactive experience, all the while reminding them that ARTV is dedicated to “Bringing Culture Closer to People.” TITLE: ARTVscope PRODUCT: ARTV ADVERTISER: ARTV, Montreal AGENCY: Atelier Amuse INTERACTIVE TECHNOLOGY: Realisations.net SILVER Not Awarded BRONZE Not Awarded


	OTHER DIGITAL MEDIA – MOBILE APPLICATIONS/WEB


	GOLD Société des alcools du Québec – SAQ iPhone Application The iPhone application was designed to offer an innovative and practical service that would respond to the Société des alcools du Québec’s clients’ needs. A wide array of features enable clients to access in-store promotions, find the closest store based on their current location, research, find a product based on criteria defined in their search box, verify the availability of a specific product and much more. The objective of this project was to provide the public a simple on-the-go tool that would allow them to benefit from all of the services offered on the SAQ website. The idea was first presented as a pilot project, however during the initial four months the application was a hit with more than 80,000 downloads. TITLE: SAQ iPhone Application PRODUCT: Alcohol and beverages ADVERTISER: Société des alcools du Québec (SAQ), Montreal AGENCY: Sid Lee WEB DEVELOPER: Hue Web Studio SILVER TITLE: Bell Cowbell Application SERVICE: Mobile ADVERTISER: Bell Canada, Toronto AGENCY: Zulu Alpha Kilo BRONZE Not Awarded


	OTHER DIGITAL MEDIA – SOCIAL MEDIA


	GOLD Unilever, Axe – Showerpooling When your target is more concerned about getting girls than saving the environment, Earth Day poses a unique challenge. Working with WWF-Canada, Unilever and Crispin Porter + Bogusky (then Zig) solved this by introducing Axe Showerpooling, a Facebookbased effort that suggested guys could save water by showering with girls. Banners, blogs and a YouTube video directed guys to Facebook where they could view a “Showerpooling 101” video, download a “Start A Showerpool” application for guys to invite girls into their showerpool and the “Showerpooling Introduction Service” application, which enabled two strangers to be introduced by a mutual friend–something Facebook hadn’t offered before. There were also “Tell the world you’re into Showerpooling” badges which could be used on their Facebook profile, further promoting the program to friends. Axe Facebook page views skyrocketed the program and generated more than 150,000 views on YouTube in just five days. And for the environment, a $50,000 donation to WWF in the first 10 days. TITLE: Showerpooling PRODUCT: Axe ADVERTISER: Unilever, Toronto AGENCY: Crispin Porter + Bogusky Canada EXECUTIVE CREATIVE OFFICER: Martin Beauvais ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Jason Hill ASSOCIATE CREATIVE DIRECTOR/COPY WRITER: Michael Murray DESIGNERS: Andrew Cloutier, Dylan Royal PLANNER: Rob Hayes PROJECT MANAGERS: Jennifer Costello, Hayley Schipper DEVELOPERS: Joshua Ho, Karl Pawlowicz, Jason Sorrenti ILLUSTRATOR: Dylan Royal EXECUTIVE PRODUCER: Michelle Lee AGENCY PRODUCER: Karen Blazer EDITING HOUSE: Poster Boy EDITOR: Kim Knight MUSIC/SOUND: RMW Music SILVER TITLE: Halo 3 ODST Mini ARG PRODUCT: Xbox ADVERTISER: Microsoft Canada Inc., Mississauga, Ont. AGENCY: MacLaren McCann BRONZE TITLE: Death Star Superlaser Application PRODUCT: Adidas Originals ADVERTISER: Adidas Originals, Herzogenaurach, Germany AGENCY: Sid Lee


	OTHER DIGITAL MEDIA – ON THE EDGE


	GOLD Adidas Originals – AR Game Pack Adidas Originals wanted to extend the benefits that consumers receive from their sneakers beyond fashion and into the world of interactive fun. Designing augmented reality codes directly onto the products, Sid Lee created the first augmented reality experience in footwear. When held in front of a webcam, the sneakers in the collection unlock the Adidas Neighborhood, a 3D animated, interactive world offering games and rewards. The sneakers then become game controllers, allowing fans to maneuver and score points in unique ways. The Adidas Neighborhood offers a rich, immersive game experience in an augmented reality world that is a first of its kind. TITLE: AR Game Pack PRODUCT: Adidas Originals ADVERTISER: Adidas Originals, Herzogenaurach, Germany AGENCY: Sid Lee GAME DEVELOPMENT: Xform AR DEVELOPMENT: Metaio SILVER TITLE: Elektra 11: You are not here PRODUCT: ElektraFestival.ca ADVERTISER: Elektra International Digital Arts Festival, Montreal AGENCY: Taxi Canada, Montréal BRONZE TITLE: Surface for Wind Mobile PRODUCT: Wind Mobile ADVERTISER: Wind Mobile, Toronto AGENCY: Trapeze


	CRAFT AWARDS

GOLD
Animation
TITLE: AR Game Pack
PRODUCT: Adidas Originals
ADVERTISER: Adidas Originals, Herzogenaurach, Germany
AGENCY: Sid Lee
GAME DEVELOPMENT: Xform
AR DEVELOPMENT: Metaio

Art Direction
TITLE: Cantina
PRODUCT: Adidas Originals
ADVERTISER: Adidas Originals, Herzogenaurach, Germany
AGENCY: Sid Lee
PRODUCER: JimmyLee.tv
DIRECTOR: Nima Nourizadeh

Casting
TITLE: Super Sexy CPR
PRODUCT: Fortnight Lingerie
ADVERTISER: Fortnight Lingerie, Toronto
AGENCY: Red Urban Canada
CREATIVE DIRECTOR/ART DIRECTOR: Christina Yu
ART DIRECTOR/COPYWRITER: Daniel Bonder
PRODUCTION COMPANY: Untitled Films
DIRECTOR: Curtis Wehrfritz
EDITING COMPANY: Rooster

Direction
TITLE: Drift
PRODUCT: Sentra SE-R
ADVERTISER: Nissan Canada Inc., Mississauga, Ont.
AGENCY: TBWAToronto
CHIEF CREATIVE OFFICER: Jack Neary
CREATIVE DIRECTORS: James Ansley, Mark Mason, Allen Oke
ART DIRECTOR: Mark Mason
DIRECTOR: Terri Timely
PRODUCTION COMPANY: Hard Citizen
DIRECTOR OF PHOTOGRAPHY: Donavan Sell

Post Production
TITLE: Cantina
PRODUCT: Adidas Originals
ADVERTISER: Adidas Originals, Herzogenaurach, Germany
AGENCY: Sid Lee
PRODUCER: JimmyLee.tv
DIRECTOR: Nima Nourizadeh
PRODUCER: David Stewart
PRODUCTION MANAGER: Mags Milan
PRODUCTION COMPANY: Partizan
POST PRODUCTION: The Mill
EDITING COMPANY: Final Cut, JimmyLee.tv
EDITOR: Dan Sherwen
MIX/SOUND: Boogie Studio

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