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“Brands should stay out of conversations entirely unless someone calls them in.”
“By 2025, ad agencies are paying consumers directly to watch the ads.”
“You have to fly below the radar to find the next big thing. It’s like mining. You have to prospect and actually know where and how to look. But if you do, it’s there. It’s already been invented.”
These are just some of the bold and though-provoking statements you’ll find within the stories in Marketing’s second annual Digital Issue.
While our aim is to explore current and future trends in the digital world, we also thought it time to ask some questions about the hype around social media.
In his feature, Feeling Unsocial, Jeromy Lloyd explores what some “digital doubters” are saying about marketing in social media channels.
While social media strategists are urging marketers to “be brave” and “join the conversation,” at least a few people across the industry are starting to wonder if social media over-promises and under-delivers.
Of course, almost everyone seems to agree that digital marketing works when done right. Most of our special issue focuses on new media trailblazers and big thinkers who are talking today about how marketing will change tomorrow. There’s Jeff Beer’s article on how the New York Times introduction of a paywall for its online content may, or may not, change Canadian newspapers; Canadian creative thinkers share forecasts for the future of advertising, a map of Canada’s digital hotspots and five Canadians you need to be following online.
Feeling Unsocial
Few would deny social media has changed marketing forever. But despite new media experts’ urgent calls to ‘join the conversation,’ some are starting to wonder if social media over-promises and under-delivers
Five Reasons Your Competitors Outrank Your Site On Google
Ranking well in search engines doesn’t typically happen by chance. In most cases, high-ranking sites are engaging in a dedicated effort. Any why not? There is a lot of money at stake in those rankings. Let’s look at the reasons your competitors’ sites may be outranking yours.
Watching the Gray Lady
Canadian newspapers are hoping to learn a few things from the New York Times’ impending new online paywall
The Revolution Might Be Televised
Will Google TV be a must-see or a digital dud?
Shutting the Lights on Second Life
After closing its virtual mall this past February, Canada Post shares lessons learned from the once-hyped online world
Appy Days Are Here
Print publications are a long way from harnessing the power of the iPad
De-friending Facebook
While Quit Facebook Day hardly made a ripple in Facebook’s numbers, its CEO was undoubtedly listening
Brewing Up Buzz
Halifax-area coffee shop is a case study in successful marketing without a budget
The People Play On
Incentives are saving online games from becoming the next Second Life
This Great Digital Land
A guide to just some of the cool happenings, people, innovations and digital shops that are putting Canada on the map
The Fantastic World of Tomorrow
What will digital advertising look like in 2020? Marketing asked some soothsaying creatives to answer just that
What’s Changed?
One year after Mitch Joel guest-edited Marketing’s all-digital issue, he pontificates on how digital marketing has evolved in the last 12 months-and what’s to come
The Influencers
Meet some of the Canadian mavericks and mavens who are leaving their mark on the digital world
