Alexandra Green has been hired as senior account manager to spearhead the Toronto office of 1Milk2Sugars and Bellanis Pereira has become the firm’s digital manager.
Green will be leading the agency’s national public relations accounts, including L’Oreal Professionnel, Clarisonic, Jack Black skincare and two brands in the Reitmans Canada portfolio.
Green has more than 10 years experience in marketing and PR. She was previously at Edelman as an account manager and senior account executive and worked with clients such as SC Johnson, Oakley and Go RVing Canada. Prior to that, Green was director of media and outreach at Borden Communications + Design.
“Coming from a well-developed corporate background, Alex brings structure and organizational skills to our budding boutique agency,” said Priya Chopra, president and CEO of 1Milk2Sugars, in a statement. “Alex’s ability to manage a team, previous case studies and relationships with lifestyle press are also well suited for the position, and will help keep our brands in leading positions in the Canadian market.”
Pereira will head 1Milk2Sugars’ social media accounts and manage the firm’s team of content creators. She was previously at L’Oréal since 2007 including as social media communications manager.
