Brenda Bookbinder has been promoted to VP of PHD Canada. Bookbinder joined the PHD Canada team in 2002 as print manager on the Unilever business. She now has functional accountability for all non-broadcast activities and overall responsibility for all print and out-of-home investments.
Strut Creative in Calgary has brought on Russ Bugera as a partner. Bugera has 15 years experience in the advertising industry and was recently creative director at Tag Advertising. Also new to the Strut team is Dawn Negus, hired as an accounts/project manager. Negus joins Strut from Young & Rubicam, where she was an accounts supervisor.
Paul Gallant has been appointed director of marketing at Maritz Canada. Gallant has more than 20 years experience in the industry working for marketers including Canadian Tire, President’s Choice Financial, British Airways, TD and RBC. He began his career with sporting goods companies Bauer and Cooper.
Doug Brown is the new director, creative strategy at Copeland Communications, while Roger Banister-who was hired last year to head up the creative department-moves over to run client services as director, client strategy. Brown spent the past eight years as a senior writer at RMG Connect/JWT in Vancouver.
Halifax-based Extreme Group has hired Tony Fernando as CFO at the agency’s recently opened Toronto office. Fernando has spent 20 years in the industry, most recently at DraftFCB and before that with JWT and then Cossette Communication Group.
Aegis Media Canada has promoted Carat Toronto’s former executive VP Cynthia Fleming to COO. Fleming joined the agency from Media Experts in 2004. Patricia Heckmann has also been named COO of Carat’s Montreal office. Meanwhile, at Genesis Vizeum former Genesis president Annette Warring has been promoted to COO.
Sean Mitchell has returned to MacLaren McCann’s Calgary office as a writer. He spent the past two years with Creative Intelligence and before that worked as an art director with Tag Advertising as well as a graphic designer with Parallel, Juice Creative and MacLaren McCann Calgary.
Initiative Worldwide has hired Michele Pauchuk, former managing director of The Media Company, to oversee its Canadian operations. Pauchuk replaces Sarah Ivey, who has been named executive VP, director of planning for Initiative Worldwide and director of Interpublic’s Sandbox, a stand-alone planning agency devoted to Johnson & Johnson brands.
