Understanding the tidal wave of consumer data brands can now collect has introduced all sorts of new challenges for the C-suite. Not only is there a new set of skills required on the marketing team, but big data has changed the nature of how consumers relate to brands.
Marketing convened a roundtable of four senior-level marketers to explore the challenges that exist at Canada’s biggest brands (though smaller-scaled operations will find plenty of insights here too). In this, the second portion of our three-part video series, our experts explain how they’ve staffed their teams to integrate this new area of expertise.
Panel
• John Boynton, chief marketing officer, Aimia
• Stephen Forbes, executive vice-president and chief commercial officer, CIBC
• Kerry Munro, vice-president, ecommerce and marketing, The Home Depot Canada
• Margareta Mahlstedt, vice-president of marketing, Volvo Cars of Canada
How data has changed Staffing
