Audrey Filion has joined Citoyen Optimum in Montreal as senior account manager, public relations marketing.
Filion worked as an account manager for Montreal PR firm Casacom from 2008 to 2011 before making the leap to the luxury sector as public relations and special events project manager at Holt Renfrew where, among other things, she coordinated media events involving designer Jean Paul Gaultier and Frédéric Malle perfumes.
In 2013, she joined the Ritz Carlton and then started freelancing in 2014.
“Audrey’s arrival strengthens our expertise in the food, retail and luxury retail sectors,” said Katia Robillard, vice-president, public relations marketing at Citoyen Optimum, in a statement. Filion’s interests in content, ideas, strategy and brand development are definite plusses for clients, Robillard said.