It would be understandable if the creative department at Cossette Toronto were all wearing nametags these days.
Since the start of the year, 12 new faces have joined the team, which now totals 35. According to the agency, the moves were necessary to handle new clients and expanded mandates for existing clients, but also reflect the desire of chief creative officers Peter Ignazi and Carlos Moreno to build a more integrated creative team across disciplines.
“There is great talent in this city and we’ve brought on the best that we could find – both senior and up-and-coming – and in a variety of disciplines, including brand, digital and one-to-one marketing, and we’ve brought them all together in one integrated creative department,” said Ignazi, in a release.
In recent months, Cossette has won business with M&M Food Market, an unnamed alcoholic beverage client and a big assignment from the Ontario Advertising Review Board. Meanwhile, both TD Bank and SickKids Foundation have given additional assignments to the agency.
Among the hires are two new creative directors: Marissa Mastenbroek, who’d been working with Cossette on a freelance basis and before that spent time at Ogilvy, BBDO and Saatchi & Saatchi; and Jonathan Careless, most recently with MacLaren McCann and before that Juniper Park. Jonathan Guy, most recently an art director at Taxi, also joins Cossette as associate creative director.
Other hires include:
- The creative team of art director Spencer Dingle and copywriter Jordan Hamer join from LG2;
- Copywriter Cooper Evoy, most recently with DDB;
- From Track DDB, art director Carla Rimando and copywriter Eric Grimes;
- Shira Kirsh, senior art director, most recently with Ogilvy One;
- Sarah Rutherford, senior writer, from Mirum;
- Art director Steph Simms, joins from Bimm; and
- Vittoria Vennare, junior writer, a graduate of the Humber College advertising program.
“We now have the creative department we’ve been looking to have,” said Moreno. He and Ignazi just completed their first year as chief creatives at Cossette.
Pictured above
Seated (left to right): Marissa Mastenbroek, Shira Kirsh, Carlos Moreno, Peter Ignazi, Jordan Hamer, Sarah Rutherford
Standing (left to right): Jonathan Careless, Jonathan Guy, Eric Grimes, Carla Rimando, Spencer Dingle, Vittoria Vennare, Cooper Evoy
