A creative team recognized for its capability to work in any discipline and medium has joined Cossette in Toronto.
Copywriter Greg Shortall and art director Jamie George have been hired as associate creative directors at the growing agency, which also recently brought several other digital experts onboard.
Cossette's new associate creative directors, Jamie George and Greg Shortall
Most recently, Shortall, a self-described “first-generation digital native” and “true hybrid thinker,” and George worked as a team at OgilvyOne for roughly three years. While there, they worked on accounts including American Express, Tim Hortons and Dove.
Their hire at Cossette reflects the agency’s continued move towards a more integrated approach for its clients. To that end, Cossette chief transformation officer Glen Hunt compared the pair to Swiss Army knives in a release, stating they have expertise in several fields and are talented “all-round creative thinkers.” Hunt also praised their ability to “work in any discipline and any medium.”
Cossette has been building up its roster of talent recently. Hunt joined the agency last September along with Dave Lafond, who was hired as president of Cossette English. Lafond, who was previously president of Proximity Canada, embodies the agency’s increased focus on digital. When he joined Cossette last year, he told Marketing, “I spent the first half of my career in traditional mass advertising and then went deep into digital launching Modem and Proximity and spent the last seven or eight years harnessing my digital acumen and with what Cossette did two years ago – breaking down the silos and the barriers and collapsing a lot of their business into on integrated offering under Cossette – I thought that was a smart move [and] that they were setting themselves up for the long term.”
Other recent hires at Cossette include VP of product and technology strategy Joe Dee, SVP, strategy Jay Chaney and digital, mobile and CRM specialist Andrea Cook as SVP, client lead.
“We aim to become truly integrated as one holistic communications practice,” said Lafond.
