Scott Palko has been named chief creative officer of Energi PR and will lead the agency’s digital practice out of its Toronto office.
Palko founded digital agency CCI Studios in 2003 in Sarnia, Ont., which has been collaborating with Energi PR for the last five years. CCI’s Toronto office, an extension of its Sarnia operation, is now housed in Energi’s Toronto office.
Palko has worked with clients such as Cogeco, Walmart and Roche Canada. His campaigns have spanned the consumer, healthcare and charitable sectors with a focus on mobile conversion and user interface.
“His frontline experience with user experiential and digital conversion has been a strong and valuable asset for Energi’s clients and their brand’s interactive goals,” said Esther Buchsbaum, Energi president and co-founder, in a statement.