The Toronto-led programmatic media firm Exchange Lab has made changes to its sales team in North America as the company continues its bid for a larger share of the U.S. market.
Having recently opened new offices in San Francisco and Dallas, the company has written new names onto a few doors in its executive offices.
Veerle De Lombaerde, who joined the company in 2012, is now vice-president of global enterprise, promoted from global product director.
Nikki Hawke, formerly leading North American marketing, is now vice-president of global marketing, while Thierry Bazay becomes vice-president of strategic partnerships for North America.
Richard Jones is now vice-president of North American agency sales.
“It is a time of tremendous growth in the programmatic space and we are ensuring that our experienced, talented team are empowered to make important decisions every day that affect our clients,” said CEO James Aitken, in a release.