To help drive the growth of Faulhaber Communications’ digital and creative content departments, the agency hired Vahid Tizhouch in the newly created position of vice-president.
L-R Vahid Tizhouch, Lexi Pathak and Christine Faulhaber
Prior to joining Faulhaber, Tizhouch was director of art buying for Sid Lee and its affiliated Jimmy Lee production company, managing the creative production for the Montreal, Toronto and New York offices. He is also a former senior marketing manager at Aldo Group and ran his own creative agency in Montreal.
“He’s a creative, he’s a branding expert and he’s an entrepreneur, so he totally fits within my ideal of the organization,” said Christine Faulhaber, president and CEO of Faulhaber Communications.
Tizhouch will be rolling out the digital marketing arm of the agency, which will offer fully integrated, bilingual services. He will also have a hand in agency strategy. “His hand is going to come across every piece of the business,” said Faulhaber.
With the appointment news, Faulhaber officially launched its creative services department, including branded content, video production, graphic design and more. The agency has been building this area for the past couple of years, but will expand both its service offerings and staff.
“This is a direct result of identifying what the clients want and the changes [in the industry],” said Faulhaber. “We’re evolving as an agency, but now I’ve been able to put someone in place who can spearhead it and own it, and work with me to expand the digital infrastructure.”
Faulhaber, who launched the agency 13 years ago, said the fundamentals of PR haven’t changed over the years, but the execution is completely different. “[It’s about] understanding the essence of a brand and understanding what a brand needs and then communicating that,” she said. “Thirteen years ago, there were only a handful of ways to do that, but today there are dozens of ways. So, we have to be more creative. We have to come to the table with more creative ideas, but at the end of the day, it’s still that high-touch service and attention to what the client wants.”
In April, Faulhaber Communications expanded into the U.S. with the appointment of Shannon de Laat as consulting director, USA. The agency also promoted Lexi Pathak, formerly senior manager, to director of the agency.
Faulhaber also launched a revamped website designed by Montreal’s Hybrid Pulse. Designed for ease of navigation, the site is mobile friendly across all devices. The site highlights Faulhaber’s client work and new services, and houses the agency blog, The F Drive.
