Max Greene has been named associate vice-president, senior digital marketing director of the Toronto office of FleishmanHillard.
Greene will provide senior strategic counsel on social and digital initiatives and paid media strategies.
Greene was previously group manager at Aegis Media Deep Blue.
Greene has several years of experience in media strategy, digital activation, social media, mobile marketing, strategic media planning and data analytics in industries ranging from consumer packaged goods to automotive.
“The hiring of Max Greene illustrates FleishmanHillard’s approach to delivering breakthrough client solutions and its commitment to being a total communications resource amid evolving market conditions and digital media landscapes,” said Jennifer Shah, senior vice-president and partner, digital integration, in a statement.
