Former WestJet marketer Greg Plata has made the jump to the agency side of the ad business.
Plata, who was selected as one of Marketing‘s 30 Under 30 in 2014, has been named director of content creation at Traffik. He started his new role Tuesday.
Plata worked for WestJet for more than five years, most recently as team lead for sponsorship and experiential marketing. In that time, he helped oversee the brand’s foray into content marketing, including its popular “Christmas Miracle” campaign.
In an interview with Marketing, Plata said he decided to take on the new role at Traffik in part because of his desire to work on multiple brands, and also because the agency offered him the chance to work in its creative department.
“It was an opportunity I couldn’t pass up and will allow me to grow personally and professionally,” Plata said.
The director of content creation role is new at Traffik and was created with Plata in mind. The agency described the role as “part strategic planner and part creative thinker,” with Plata sitting on the creative team and reporting to executive creative director Chris Davies.
Plata said his goal was to act as a “bridge” between the agency’s strategists and creatives. He’ll work on all of the agency’s accounts rather than a specific brand.
Reflecting on his time at WestJet, Plata said, “It was one of the toughest decisions I’ve made…I owe a huge thank you to [WestJet sponsorship and community manager] Corey Evans and the rest of the team there. Together we made some magic and I know they’ll continue to do so.”
Prior to WestJet, Plata worked in strategy at TrojanOne.
