Aimia Canada has created a chief marketing officer position and hired a former Rogers Communications executive to fill it.
John Boynton‘s hiring was announced Thursday by Vince Timpano, president and CEO of the loyalty management company.
According to a statement, “Boynton will shape the future of the Aeroplan program by accelerating the development of innovative products and marketing, leveraging valuable member insights to ensure a rich and relevant member experience. He will also lead the proprietary loyalty business, with a focus on high-value loyalty products and services.”
Boynton left Rogers in May – one of several senior-level executive changes made as Rogers’ new CEO Guy Laurence began to flatten the organization. At Rogers since 2002, Boynton has also worked at Sprint, eYak, AT&T and PepsiCo.
“He has a strong track record in a number of sectors and brings a unique mix of social, digital and data-driven marketing expertise, coupled with classic marketing strategy and execution,” Timpano said, in a release. “John will play a pivotal role in building our Aimia and Aeroplan brands in Canada and strengthening our leadership position in this market.”
