Media Profile has promoted eight employees, added two new members to the team and has three new clients.
Maria Cortellucci and Caitie Wallman have been promoted to account director. Erika Casupanan, Pascale Gordon, Karolina Olechnowicz and Sarah Pattillo are now senior consultants, and Julia Ranalli and Rob Ayre are now consultants. Tamar Dobner and Jenna Bruno join as account coordinators.
In addition, Toronto restaurant delivery service Hurrier has signed on as a new client. Media Profile will work with Hurrier to raise its profile in Toronto and support its recent expansion into Vancouver and Montreal.
After a competitive tender, the Real Estate Council of Ontario (RECO) has chosen Media Profile as its new agency partner. Work with RECO will include both consumer communications and registrant engagement strategies.
Media Profile has also gained DNM Analytics, a boutique international consultancy company that provides cloud, managed services and analytics solutions. The agency will help DNM grow its brand and raise its profile.
Cortellucci began her career at Media Profile five years ago as an account coordinator.
Wallman joined the agency as a senior consultant less than a year ago. She has seven years of agency experience in food and beverage, consumer and healthcare sectors and has worked at Paradigm Public Relations and Environics Communications.
Casupanan, Olechnowicz and Pattillo began their careers at Media Profile as interns, while Gordon joined as an account coordinator.
The agency is proud of “the inclusive, creative and rewarding workplace culture” it has built, said Media Profile president Alison King. “We strongly believe in promoting from within, and with the lowest employee turnover in the industry, we’ve seen the benefits of this practice first hand,” she said in a statement
Media Profile describes itself as Canada’s largest employee-owned PR agency. It was recently named to Marketing‘s Agency of the Year shortlist.
