Kellie Lefaive
Clear Channel Canada named KELLIE LEFAIVE as the new VP of national sales. With over 15 years of experience with Transcontinental and Labbatt, Lefaive will develop sales strategies for a diverse portfolio. NATALIA LAFFORGUE was hired as a marketing manager and ambassador to guide the CCC brand. She has a background in brand and retail management, having worked with clients like the Gap and L’Oréal Canada.
SIOBHAN CHRÉTIEN left Destination Canada as the company’s regional managing executive director. She worked there for 10 years, headed U.S. leisure marketing, and was involved in projects like relaunching the new Destination Canada brand in emerging markets. Next, she will start a small business focused on marketing excellence in the travel and tourism sector.
Bleublancrouge added three new members to its media team to strengthen analytic and programmatic services. CHARLES BEAULIEU was named the new director of digital media and programmatic. He has national and international experience developing programmatic media for brands like National Bank, Aldo and Air Canada. NICHOLAS LANDRY will head data strategy and help integrate data and audience management. He has worked for brands like Bell Media and Acuity. MIREILLE BARADHY, a new programmatic analyst, was most recently at Rogers where she was an account manager in the audience intelligence performance division. She will be responsible for the optimization of digital campaigns.
William Ruzvidzo
GMR Marketing added WILLIAM RUZVIDZO to its social media team as a social content strategist. He previously worked at JWT and 88Creative in roles related to community management and content strategy.
Rock-It Promotions hired RYLEY MURRAY as an account manager. She has more than five years of experience in consumer and lifestyle PR, and has built relationships with media in different sectors. She was most recently at Edelman where she worked with clients like Kraft and Best Buy.
Adding new members to your team? Starting a new job? Let us know. Send your submissions to our online team. Please include a headshot when possible.
