Sandbox has a new creative head for its Toronto operations with the hiring of Trevor Schoenfeld as executive creative director.
It’s a new position for the still relatively young agency, which formed last year through a merger of One Advertising with three U.S. based agencies.
“It’s the first time we have added an executive creative director to Sandbox, it is a more senior position than we have had,” said Dave Rewak, Sandbox vice-president and managing director.
“We wanted to be in a position to nurture increasingly better work as the demands across our clients require deeper thinking.”
In a release announcing the hire, Sandbox said aside from his traditional advertising experience Schoenfeld brings with him design, digital, social and below-the-line expertise to the ECD role. Schoenfeld was most recently creative director with Ariad Communications and has been in the industry for 25 years with stops at Ogilvy & Mather, TBWA and GJP including senior roles at Sapient/Nitro and Y&R.
Sandbox’s co-creative directors Jacob Gawrysiak and Michel Lang are still with the agency, reporting to Schoenfeld as “Trevor’s right hand,” said Rewak. Gawrysiak and Lang will remain focused on day-to-day needs of clients and while Schoenfeld will “have his sleeves rolled up” in terms of client work, said Rewak, who was promoted earlier this year as part of a series of changes that included hiring Raj Dhillon to boost the agency’s production capabilities.
