Why a ‘brand expression’ firm’s CEO hired his own spouse

Astound Group's Dale Morgan on avoiding the perception of favouritism

Dale Morgan, CEO of Astound Group, on the decision to hire his wife (then fiancée), Jennifer Chia, to head his firm’s sales team:

I would never recommend hiring someone because they’re your spouse. You want to hire them because they’re a great fit for the role. If they don’t have the right attributes and talent for the job, it’s going to be a sticky situation.

Jen joined the company at a critical time for us. It was back in 2008, and we were hit with the challenge of the downturn. We were really heavily focused on a few different industries where the bottom really fell out. Clients cancelled many events and shows that had been repeat business for us. It was really desperate times.

Jen, being the really supportive, great person she is, jumped on board with us in our darkest hour to help bail us out. She had been working with a major telecom and internet provider at the time, so she had really solid sales training, and also knew a lot of technical jargon that could really resonate with our target customers. It was a unique situation.

I did a lot of soul-searching before hiring Jen to make sure I wasn’t mixing up my feelings for her with the reality of her suitability for the job. We talked about it quite a bit before we made a decision, to make sure we were aligned on our business philosophies and values. It was a risky move, but it has been very successful for us, because she has proven to be the absolute right person for her role.

Technically, she reports to me, but we’re both very aware that the situation could create the perception of favouritism, so we keep it professional: We don’t interact much in the day, and we escalate issues appropriately. We’re in a groove. It works.

This story originally appeared on CanadianBusiness.com.

Add a comment

You must be to comment.

JobZone News Articles

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

Videology brings Bryan Segal on board

Former Engagement Labs CEO to lead Canadian operations

How ‘Canada’s Best Employers’ make employees into evangelists

Canada Skyline made staffers into superfans for a hiring campaign

On The Move: Changes at Ketchum, GMR Marketing

A weekly update of who's headed where in Canadian marketing and communications

Of masters and apprentices

A lesson from the luxury sector to help preserve what's best in marketing

5Crowd acquired by package design company Sgsco

Founded by 30 Under 30 alums, 5Crowd further expands new owner's expertise

Ariad brings Dave Stevenson aboard

Blast Radius and Wunderman vet joins company on the verge of a new identity

No Fixed Address is a looser, leaner kind of agency

Serge Rancourt and Dave Lafond explore new ways to build a creative agency