Marketing is pleased to announce the first set of shortlist nominees for the 2015 Media Innovation Awards. Thank you to the Canadian media industry for all of your submissions this year — our jury was faced with the tough task of sifting through hundreds of high-caliber submissions.
Determining the shortlist for the MIAs is a two-step process. It begins with all entries reviewed and scored online by the jury. The scores are then assessed by the co-chairs, who determine the cut-off point for entries to make it onto the shortlist. Each shortlisted entry was viewed by the jury during the adjudication days in early October, and medals awarded during that time will be revealed at the gala awards show.
Help us celebrate the winners at the MIAs Gala on November 12th in Toronto, and stay tuned for the Best Use of Digital Channels, Niche Marketing and Products and Services categories.
BEST USE OF MEDIA
Best in Video
- “Humans for Humans.” Client: Raising the Roof. Agency: Leo Burnett Toronto. Media Agency: M&K Media
- “Youth Milk Snack Time.” Client: Milk West. Agencies: OMD and DDB Vancouver
- “Make Room for Play.” Client: ParticipACTION. Agency: Zulu Alpha Kilo. Media Agency: Cossette Media
- “6 Billion Hours.” Client: Volvo. Agency: Grey. Media Agency: Havas
- “Lays Do Us a Flavour! Tastes of Canada Phase 1.” Client: PepsiCo Foods Canada. Agency: BBDO. Media Agency: OMD
- “Montreal Ignites in NYC.” Client: Tourism Montreal. Agency: Touché Montreal.
- “All Things Hair.” Client: Unilever. Agency: Weber Shandwick. Media Agencies: Mindshare and Resolution
Best in Radio
- “Bell Fibe Restarting Radio.” Client: Bell Canada. Agency: Media Experts
- “Calling All Kroger Stores.” Client: Moms Demand Action for Gun Sense in America. Agency: Grey
- “Walmart How to Spring.” Client: Walmart. Agency: Mindshare
- “One Second Every Day.” Client: One Second Every Day. Agency: John St. Montreal. Creative Agency: Espace M
Best in Content Publishing
- “KitchenAid Studio Kitchen.” Client: Whirlpool. Agency: Cossette Media
- “President’s Choice.” Client: Loblaw Companies/President’s Choice. Agency: John St., SapientNitro
- “Penningtons – Dare.” Client: Reitmans (Canada) Limited/Penningtons. Agency: OMD Montreal
- “Painter’s Partner.” Client: PPG/CIL. Agency: PHD Montreal
- “Viva Stretch It to Get It!” Client: Kimberly Clark. Agency: Mindshare
- “Beautifully Simple.” Client: PPG/CIL. Agency: PHD Montreal
Best Innovation in Out-of-Home/Ambient/Place-Based Media, Budget Under $100,000
- “The Minions Play Ball.” Client: Universal Studios Canada. Agency: Maxus Canada
- “The Sky.” Client: Réno-Dépot. Agency: Carat
- “Interac Holiday Campaign.” Client: Interac Association. Agency: Zulu Alpha Kilo. Media Agency: Media Experts
- “Big Question.” Client: Moms Demand Action for Gun Sense in America. Agency: Grey
- “The Colder It Gets…” Client: Mark’s. Agency: Touché Montreal
- “Kings and Queens of the Court.” Client: Bell Media/TSN. Agency: Leo Burnett Toronto
- “LGBT Kilt.” Client: Destination Halifax. Agency: Chester + Company. Media Agency: Margot Walsh
Best Innovation in Out-of-Home/Ambient/Place-Based Media, Budget Over $100,000
- “PepsiMoji.” Client: PepsiCo Canada. Agency: BBDO. Media Agency: OMD
- “#MyNorth: The Basketball Story of My Neighbourhood.” Client: Sport Chek. Agency: Touché Montreal
- “Revlon Love is On Cinema Integration.” Client: Revlon Canada. Agency: Maxus Canada
- “Ritz Fits.” Client: Mondelez Canada. Agency: Starcom MediaVest Group
- “The Most Helpful Book in the World.” Client: IKEA. Agency: Leo Burnett Toronto. Media Agency: Jungle Media
- “Highlight More Hoods.” Client: Yellow Pages. Agency: Leo Burnett Toronto. Media Agency: Starcom MediaVest Group
Innovation in Experiential/Special Events/Stunts – Budget Under $100,000
- “KD Rebrand.” Client: Kraft Heinz. Agency: Taxi
- “Blue & White Wedding.” Client: Michael Hill. Agency: Media Experts
- “Canal Vie – ‘I Screwed Up My Renos.’” Client: Bell Media – Canal Vie. Agency: Dentsubos
- “Canal Vie – ‘Des Renos Qui Rapportent Gros.’” Client: Bell Media – Canal Vie. Agency: Dentsubos
- “Michael Hill & The Bachelor Integration.” Client: Michael Hill. Agency: Media Experts
- “Kings and Queens of the Court.” Client: Bell Media/TSN. Agency: Leo Burnett Toronto
- “The Gay Sweater.” Client: The Canadian Centre for Gender and Sexual Diversity. Agency: Saatchi & Saatchi Canada
Innovation in Experiential/Special Events/Stunts – Budget Over $100,000
- “House of Kitchens.” Client: IKEA. Agency: Leo Burnett Toronto. Agency: Jungle Media
- “The Hunger Games: Mockingjay Part 2 Interactive Poster Creator.” Client: Lionsgate Entertainment. Agency: Thinkingbox
- “Honda Fit.” Client: Honda. Agency: PHD Toronto
- “Diet Coke: Back in a Sip.” Client: The Coca-Cola Company Canada. Agency: UM
- “Starbucks Canada Sparkle Shop.” Client: Starbucks Canada. Agencies: Media Profile, Mediacom, BBDO
Best in Integrated/Multichannel Campaign – Budget Under $250,000
- “Five on Five Tease for Fifty Shades of Grey.” Client: Universal Studios Canada. Agency: Maxus Canada
- “Holiday Forgiveness.” Client: Belairdirect. Agency: PHD Montreal
- “ELLE Canada & Hudson’s Bay, ‘Shop Your Mood.’” Client/Agency: Hudson’s Bay Canada
- “Constellation Brands – Vintage Ink.” Client: Constellation Brands Ink. Agency: Dentsu Media. Experiential Agency: Spoke/Isobar
- “Shovel it Forward.” Client: Canadian Tire. Agency: Touché Toronto
- “The Gay Sweater.” Client: The Canadian Centre for Gender and Sexual Diversity. Agency: Saatchi & Saatchi Canada
Best in Integrated/Multichannel Campaign – Budget Over $250,000
- “Rice Krispies Treats for Toys.” Client: Kellogg’s Canada. Agency: Starcom MediaVest Group
- “Shomi/iZombie.” Client: Shomi. Agency: BBDO. Media Agency: OMD
- “McCain Superfries: #Modifry Your McCain Superfries.” Client: McCain Foods Canada. Agency: UM. Creative Agency: Grip Limited
- “Ajusto App – Insurance is a Game!” Client: Desjardins General Insurance. Agency: Touché Montreal
- “Revlon Love is On Cinema Integration.” Client: Revlon Canada. Agency: Maxus Canada
- “Unstoppable.” Client: Procter & Gamble/Always. Agency: Leo Burnett Toronto/Chicago. Media Agency: Starcom MediaVest Group
- “#MyNorth: The Basketball Story of My Neighbourhood.” Client: Sport Chek. Agency: Touché Montreal
- “The Colder It Gets…” Client: Mark’s. Agency: Touché Montreal
BEST USE OF CONTENT
Best in Consumer Engagement
- “Kleenex Share the Care – Flu Break Friday.” Client: Kimberly Clark. Agency: Mindshare
- “Addition Elle – Shazam.” Client: Reitmans (Canada) Limited/Addition Elle. Agency: OMD Montreal
- “Mission: Peak Brew.” Client: Labatt Breweries of Canada. Agency: Grip Limited
- “BMO and The Amazing Race Canada Season #3.” Client: BMO. Agency: Maxus Canada
- “NHL: My Playoffs Moment.” Client. National Hockey League. Agency: Camp Jefferson
- “Shock Top: It Speaks for Itself.” Client: Labatt Breweries. Agency: UM
- “IKEA #sharethebathroom.” Client: IKEA Canada. Agencies: Jungle Media and Leo Burnett
Best in Content Integration
- “Grammys ‘Real-Time TV’ Integration.” Client: Rogers Communication Partnership. Agency: Publicis
- “BMO and The Amazing Race Canada Season #3.” Client: BMO. Agency: Maxus Canada
- “CIBC Mortgages.” Client: CIBC. Creative Agency: Juniper Park. Media Agency: MediaCom
- “Ted Talks.” Client: Universal Studios Canada. Agency: Bell Media – The Mix. Media Agency: Maxus Canada
- “Coors Light Games/TSN SummerCentre.” Client: Coors Light. Agency: MEC
- “Molson Canadian – Altered States Noisey Partnership.” Client: Molson Coors Canada/Molson Canadian. Agency: MEC Canada
Best in Branded Content
- “Mission: Peak Brew.” Client: Labatt Breweries of Canada. Agency: Grip Limited
- “Molson Anything for Hockey.” Client: Molson Canadian. Agencies: MEC and Rethink
- “Jeep: Life is Calling.” Client: Fiat Chrysler Canada. Agency: UM
- “#MyNorth: The Basketball Story of My Neighbourhood.” Client: Sport Chek. Agency: Touché Montreal
- “Gatorade Sledge Hockey Content.” Client: PepsiCo Canada (Beverages)/Gatorade. Agency: OMD
- “Youth Milk Snack Time.” Client: Milk West. Agencies: OMD and DDB Vancouver
- “Coors Light Games/TSN SummerCentre.” Client: Coors Light. Agency: MEC
