2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!

In case you missed the 2016 Media Innovation Awards gala (or were having fun chatting with the people seated at your table), below we’ve alphabetically listed all of the agencies that won bronze, silver and gold awards at this year’s gala.

The 2016 MIAs were a big night for Touché!, which took home seven golds and the honour of being the most-awarded agency at this year’s show. Other big gold winners included OMD and Leo Burnett Toronto, which each took home three gold Ms (in one instance, in collaboration with Jungle Media on Leo’s Yellow Pages work), as well as PHD, with four gold Ms.

However, this year’s MIA jury decided to not award Best of Show, a decision they explained to Marketing in the video below.

 

Congratulations to all of our 2016 winners! We’ll see you next summer for the 2017 call for entries.

2016 MEDIA INNOVATION AWARDS WINNERS

Cairns Oneil Strategic Media Inc.
Gold

  • “SickKids/Murdoch Mysteries Holiday Special.” Best in Content Integration. Client: SickKids Foundation

Cossette
Gold

  • “Life Unpaused.” Best in Consumer Engagment. Client: SickKids Foundation
  • “Life Unpaused.” Best in Websites and Microsites. Client: SickKids Foundation
  • “Life Unpaused.” Best in Charities, Health Care and Safety, Public Awareness Messages. Client: SickKids Foundation

Cossette and Cossette Media
Gold

  • “Honey Nut Cheerios: Bring Back the Bees.” Best in Consumer Goods. Client: General Mills
  • “Honey Nut Cheerios: Bring Back the Bees.” Best in Consumer Engagement. Client: General Mills

Bronze

  • “Honey Nut Cheerios: Bring Back the Bees.” Innovation in Out-of-Home/Ambient/Place-Based Media – Budget Under $100,000. Client: General Mills

Crucial Interactive, Mindshare and J. Walter Thompson Canada

Bronze

  • “Air Canada’s Around Brisbane in 360°.” Best Use of Display. Client: Air Canada, Travel Australia, Travel Queensland

Dentsu Media
Silver

  • “Banques Alimentaires du Québec – Mix Media.” Best in Charities, Health Care and Safety, Public Awareness Messages. Client: Banques Alimentaires du Québec

Bronze

  • “Banques Alimentaires du Québec – Skip Button.” Best in Video. Client: Banques Alimentaires du Québec.
  • “Banques Alimentaires du Québec – Empty Fridge.” Innovation in Experiential/Special Events/Stunts – Budget Under $100,000. Client: Banques Alimentaires du Québec

Dialekta/Les Évadés 
Silver

  • “What Kind of Advertiser Are You?” Best in Data-Driven/Programmatic Marketing. Client: Dialekta

FCB Toronto
Silver

  • “NBATM.” Innovation in Out-of-Home/Ambient/Place-Based Media – Budget Over $100,000. Client: BMO Financial Group
  • “Ball-Star.” Best in Social Media. Client: BMO Financial Group

Bronze

  • “Ball-Star.” Best in Sponsorships. Client: BMO Financial Group

Grey
Gold

  • “Open House.” Innovation in Experiential/Special Events/Stunts – Budget Under $100,000. Client: Salvation Army
  • “Open House.” Best in Charities, Health Care and Safety, Public Awareness Messages. Client: Salvation Army

Grip Limited
Bronze

  • “Lindt Gold Bunny.” Best in Mobile. Client: Lindt Sprungli Canada
  • “Lindt Gold Bunny.” Best in Branded Content. Client: Lindt Sprungli Canada

KBS Canada and Maxus Canada Ltd.
Silver

  • “Well Water.” Best in Charities, Health Care and Safety, Public Awareness Messages. Client: World Vision

Bronze

  • “Well Water.” Best in Integrated/Multichannel Campaign – Budget Over $250,000. Client: World Vision

Leo Burnett Toronto
Gold

  • “Coming Soon.” Innovation in Out-of-Home/Ambient/Place-Based Media – Budget Under $100,000. Client: Raising the Roof
  • “Coming Soon.” Innovation in Experiential/Special Events/Stunts – Budget Under $100,000. Client: Raising the Roof

Silver

  • “Coming Soon.” Best in Charities, Health Care and Safety, Public Awareness Messages. Client: Raising the Roof
  • “Pride Ride.” Innovation in Out-of-Home/Ambient/Place-Based Media – Budget Under $100,000. Client: TD
  • “Move in with Just Eat.” Best in Location-Based Marketing. Client: Just Eat
  • “Move in with Just Eat.” Best in Retail and E-Commerce. Client: Just Eat

Bronze

  • “Official Partner of Big Dreams.” Best in Financial Products and Commercial Services. Client: TD Small Business

Leo Burnett Toronto and Jungle Media
Gold

  • “The Lemonade Stand.” Best in Niche Target and Multicultural. Client: Yellow Pages

Maxus Canada Ltd.
Gold

  • “#TakePause.” Best in Digital Innovation. Client: Bank of Montreal
  • “#TakePause.” Best in Social Media. Client: Bank of Montreal

Bronze

  • “Secret Life of Pets.” Best in Video. Client: Universal Studios Canada

Maxus Canada Ltd. and OneMethod
Silver

  • “Kit Kat Spotify.” Best in Consumer Goods. Client: Nestlé Canada

MEC Canada and Maxus Canada
Silver

  • “Nespresso – Perfect Pairing.” Best in Content Integration. Client: Nespresso

Media Experts and AOL
Bronze

  • “MINI Clubman: In the Driver’s Seat.” Best in Mobile: Client: MINI

Media Experts and Taxi
Bronze

  • “BC Hydro Extreme Weather Alerts.” Best Use of Display. Client: BC Hydro

MediaCom MBA/BBDO/Harbinger
Gold

  • “Skittles Holiday Pawn Shop.” Innovation in Experiential/Special Events/Stunts – Budget Over $100,000. Client: Skittles/Wrigley Canada

Mediavest
Gold

  • “Audio Deprivation.” Best in Audio. Client: Duracell

Bronze

  • “Audio Deprivation.” Best in Video. Client: Duracell

Ogilvy & Mather and Mindshare
Bronze

  • “MTV x U By Kotex: Save the Undies.” Best in Consumer Engagement. Client: Kimberly-Clark

OMD, Canadian Olympic Committee (COC) and North Strategic
Bronze

  • “Team Canada Owns Rio 2016.” Best in Digital Innovation. Client: Canadian Olympic Committee (COC)

OMD Montreal
Bronze

  • “Circle of Maternity.” Best in Niche Target and Multicultural. Client: Thyme Maternity

OMD Montreal, Cossette Montreal, Tribal Montreal
Silver

  • “A Big Mac: And Everyone Loves Each Other!” Best in Sponsorships. Client: McDonald’s Restaurants of Canada

OMD Toronto
Gold

  • “Play-Doh Back to School.” Best in Content Publishing. Client: Hasbro Canada. Media Carrier: Rogers Media/Today’s Parent
  • “Play-Doh Back to School.” Best in Content Integration. Client: Hasbro Canada. Media Carrier: Rogers Media/Today’s Parent
  • “Play-Doh Back to School.” Best in Consumer Goods. Client: Hasbro Canada. Media Carrier: Rogers Media/Today’s Parent

OMD Toronto, BBDO Toronto, Citizen Relations
Silver

  • “Doritos Ketchup Roses.” Innovation in Experiential/Special Events/Stunts – Budget Over $100,000.” Client: PepsiCo Foods Canada/Doritos

PHD
Gold

  • “Boxing Week Bonanza!” Best in Search. Client: The Source
  • “The Magic of Colours.” Best in Integrated Campaign – Budget Under $250,000. Client: PPG-Sico
  • “The Magic of Colours.” Best in Durable Goods. Client: PPG-Sico

Silver

  • “Discover UNB.” Best in Consumer Engagement. Client: University of New Brunswick
  • “Boxing Week Bonanza!” Best in Retail and E-Commerce. Client: The Source
  • “The Magic of Colours.” Best in Content Publishing. Client: PPG-Sico
  • “Quebec Legacy.” Best in Audio. Client: PPG-Sico
  • “Quebec Legacy.” Best in Durable Goods. Client: PPG-Sico

Bronze

  • “Discover UNB.” Innovation in Experiential/Special Events/Stunts – Budget Under $100,000. Client: University of New Brunswick
  • “Keurig KOLD.” Best in Durable Goods. Client: Keurig

PHD and Bleublancrouge
Gold

  • “The Magic of Colours.” Innovation in Out-of-Home/Ambient/Place-Based Media – Budget Over $100,000. Client: PPG-Sico

Rogers Media: Content Solutions
Silver

  • “The WoW Guide.” Best in Content Publishing. Client: Canadian Tire

Sid Lee Media
Silver

  • “#YouShouldPlay649.” Best in Travel, Entertaintment and Leisure. Client: Loto-Québec

Starcom
Bronze

  • “TD: The Human Impact of Music.” Best in Content Integration. Client: TD Bank

Starcom and Corus
Silver

  • “TD Big Fun Books in Motion.” Best in Branded Content. Client: TD Bank

Touché! (Most Awarded Agency)
Gold

  • “The Fastest Olympic Campaign Ever!” Best in Video. Client: Sport Chek
  • “The Fastest Olympic Campaign Ever!” Best in Integrated Campaign – Budget Over $250,000. Client: Sport Chek
  • “The Fastest Olympic Campaign Ever!” Best in Sponsorships. Client: Sport Chek
  • “Winter Way to Travel.” Best in Data-Driven/Programmatic Marketing. Client: VIA Rail Canada
  • “Winter Way to Travel.” Best in Travel, Entertainment and Leisure. Client: VIA Rail Canada

Silver

  • “Blind Love.” Best in Websites and Microsites. Client: Tourism Quebec
  • “Blind Love.” Best in Consumer Enagement. Client: Tourism Quebec
  • “Kids Will Be Kids.” Best in Financial Products and Commercial Services. Client: Desjardins
  • “Sport Chek Reinvents Out-of-Home.” Best in Data-Driven/Programmatic Marketing. Client: Sport Chek
  • “Chase the Gear.” Best in Digital Innovation. Client: Sport Chek
  • “Chase the Gear.” Best in Durable Goods. Client: Sport Chek

Bronze

  • “The Fastest Olympic Campaign Ever!” Best in Retail and E-Commerce. Client: Sport Chek
  • “Blind Love.” Best in Travel, Entertainment and Leisure. Client: Tourism Quebec
  • “Dick’s Pizza.” Best in Travel, Entertainment and Leisure. Client: Sirius XM
  • “#StepupStandtall.” Best in Consumer Engagement. Client: Canadian Tire

Touché!/BIMM
Gold

  • “The Anti-Bullying “Bullying” Campaign.” Best Use of Display. Client: Canadian Safe School Network
  • “The Anti-Bullying “Bullying” Campaign.” Best in Data-Driven/Programmatic Marketing. Client: Canadian Safe School Network

Bronze

  • “The Anti-Bullying “Bullying” Campaign.” Best in Charities, Health Care and Safety, Public Awareness Messages. Client: Canadian Safe School Network

UM
Bronze

  • “Share-A-Coke with ||Superwoman||.” Best in Consumer Goods. Client: Coca-Cola Canada

UM and Anomaly

Bronze

  • “Budweiser: Infused with Metallica.” Best in Location-Based Marketing. Client: Labatt Brewing Company Ltd.

Zulu Alpha Kilo
Gold

  • “Lily & the Snowman.” Best in Branded Content. Client: Cineplex
  • “Say No To Spec.” Best in Business Products and Services, Corporate Information and Self-Promotion. Client: Zulu Alpha Kilo

Silver

  • “Lily & the Snowman.” Best in Consumer Engagement. Client: Cineplex

Zulu Alpha Kilo and Media Experts
Silver

  • “Flash Donut.” Best in Financial Products and Commercial Services. Client: Interac Association

Bronze

  • “Interac – Be in the Black.” Best in Integrated Campaign – Budget Over $250,000. Client: Interac Association
Add a comment

You must be to comment.

Media Articles

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

A CEO’s tips for using DIY video in consumer marketing (Column)

Vidyard's Michael Litt argues against outdated 'text tunnel vision'

Of masters and apprentices

A lesson from the luxury sector to help preserve what's best in marketing