1. TOP 10 SOCIAL MEDIA MARKETING SLIP-UPS OF 2011
For its Dec. 12 issue, Advertising Age has put together a special report titled “Book of Tens 2011″ to celebrate industry and pop culture winners (and a few losers) from the last year . The report includes over 20 lists with topics ranging from must-read marketing books to the top viral advertising campaigns.
2. MEET MLSE’S NEW RIVAL BOSSES: BELL AND ROGERS
Canada’s professional sports landscape has undergone a seismic shift with a massive “made-in-Canada” deal that gives Rogers Communications and Bell Canada Enterprises a majority stake in one of the country’s iconic sports franchises.
3. CRTC SAYS BELL MUST SHARE NHL AND NFL CONTENT WITH TELUS
The Canadian Radio-television and Telecommunications Commission (CRTC) called out BCE Monday for trying to prevent rival Telus from broadcasting National Hockey League (NHL) and National Football League (NFL) content to its subscribers.
4. UNILEVER TO PUT GLOBAL MEDIA IN REVIEW IN JANUARY
Put down that egg nog. Unilever is readying a review of its $6-billion global media account in the new year.
5. Q&A: TERRY O’REILLY IS UNDER THE INFLUENCE
After six seasons, Terry O’Reilly co-founder of Pirate Radio and Television, has retired his hit radio series Age of Persuasion and replaced it with a fresher, slightly restructured model called Under the Influence. It debuts on CBC Radio One Jan. 7.
