ROGERS’ VERY BAD TWITTER DAY
There are fails. And then there are #Fails. Friday morning fell under the latter category for Rogers Communications after it launched a social media initiative on Twitter promoting Rogers One Number, a new service that allows Rogers customers to text, talk and video call – whether on their computer or wireless phone – using their existing Rogers wireless number.
WHAT YOU NEED TO KNOW ABOUT PINTEREST
In their most basic form, today’s popular social media sites are really no different than old-school arts and crafts projects, only more convenient and less timely. Gone are the days when scissors, construction paper and a pile of glue sticks were vital to chronicle one’s life. Facebook’s new Timeline for instance, allows users to create an online scrapbook one picture and post at a time. Instagram uses digital filters to crop and mat a photograph into a piece of art. And then there’s Pinterest…
NOW WHAT? INDUSTRY REACTION TO THE BIG BELL-ASTRAL DEAL
Last September, Astral Media celebrated its 50th anniversary with a blowout party at Toronto’s Roy Thomson Hall that attracted the likes of former Prime Minister Brian Mulroney, director Norman Jewison and actor Jason Priestly. Few knew it at the time, but it was also something of a farewell party for the company.
RBC BRAND BOSS JIM LITTLE MOVING TO SHAW
Jim Little, chief brand and communications officer for RBC, is joining Shaw Communications as its CMO – a newly created role – at the end of April.
NEW APP SHARES FACEBOOK FRIEND LISTS WITH MARKETERS
While Facebook forbids third-party app developers from collecting user data without consent, the social platform’s users may find profile information in the hands of marketers nevertheless.
