TELUS ENTERS THE BRANDED YOUTUBE GALAXY
Telus has launched a branded YouTube page as part of its ongoing campaign to promote Samsung Galaxy products.
YAHOO OLYMPIC BID UNFEASIBLE WITHOUT TRADITIONAL MEDIA PARTNER, EXPERTS SAY
With recent reports suggesting that Yahoo is preparing a bid for the Canadian broadcast rights to 2014 and 2016 Olympic Games, industry experts say it’s unlikely the internet company could deliver a comparable Games experience without significant assistance from traditional broadcast partners.
SHAW REVEALS SPONSOR LINEUP FOR TOP CHEF CANADA
Shaw Media has announced a smorgasbord of marketing partners for the second iteration of the Food Network Canada reality show Top Chef Canada.
RBC BRAND BOSS JIM LITTLE MOVING TO SHAW
Jim Little, chief brand and communications officer for RBC, is joining Shaw Communications as its CMO – a newly created role – at the end of April.
YAHOO SUES FACEBOOK OVER AD-RELATED PATENTS
Facebook is in federal court in the U.S. facing down a lawsuit from Yahoo, which claims the social media platform is infringing on multiple online ad and info sharing patents.
