1. Frito Lay, like, totally nails Facebook giveaway
To drive awareness and trial of its newest flavour, Spicy Ketchup, Frito Lay Canada recently launched a Facebook initiative in which everyone “liking” the brand on the social media site would receive a coupon for a free 75-gram bag of the chips redeemable at Mac’s, Couche Tard and Circle K convenience stores across the country.
2. Lowe Roche brings out of home to life for Contagion
Toronto residents and visitors have witnessed an ickier-than-usual media execution this week in the form of a “living” billboard promoting the upcoming Warner Bros. film Contagion.
3. Canada’s Got Talent lands Tim Hortons as founding partner
The new Citytv talent series Canada’s Got Talent, which will begin airing in spring 2012 and feature Canadian entertainers giving their all on stage, has landed Tim Hortons as its first advertising partner.
4. Coca-Cola N.America searches for social media monitoring agency
Coca-Cola North America has launched an agency search to help it better monitor its brand online through the nebulous and often treacherous channels of social media.
5. Shoppers’ Glow Magazine goes to St. Joseph Media
Glow Magazine has a new publisher. Published by Rogers Publishing for the last 10 years, the Shoppers Drug Mart beauty, health and lifestyle magazine will now be published by St. Joseph Media.
