1. WestJet puts media account in review
The Calgary-based airline is looking for a “best in class” media shop to “move WestJet to be one of the the top five most successful airlines in the world.”
2. Mobile ad spend to reach $82 million in 2011: IAB
New data released today by the Interactive Advertising Bureau of Canada (IAB) shows that mobile advertising revenues – which include both ad placements and production-only app development spending – grew 93% to $52 million in 2010, and are projected to reach $82 million this year.
3. Blackberry takes a hit in brand value study
Most of Canada’s biggest marketers weathered the recession well with their brands gaining value, according to the latest research from Brand Finance.
4. CRTC blocks exclusive TV deals for mobile and internet subscribers
The CRTC is blocking companies from offering television programs exclusively to their mobile or Internet subscribers in new rules for cable and telecom operators that also own TV networks.
5. CBC launches app for new show Cover Me
Just when you thought the reality show landscape was flooded and that there wasn’t room in the marketplace for one more app, CBC Television has launched a new Facebook app to help create buzz and cross-platform interaction for its latest weekly series, Cover Me Canada.
