1. Microsoft Advertising feeds the masses (at media agencies)
To kick off its latest brand positioning and earn a little good will among media planners and buyers, Microsoft Advertising has sponsored a food truck to deliver free meals to media agencies.
2. Facebook co-founder Hughes warns against social media overload
He may have helped create the world’s most ubiquitous networking tool, but even Facebook co-founder Chris Hughes admits that he needs a break from social media.
3. Astral Media gives advertisers The Works
Astral Media has taken the concept of the advertising roadblock up a notch with a new advertising platform called The Works.
4. Google+ to allow business profiles soon
When Google+ was first announced, brands and companies were warned off creating profiles and pages on the social media network by Google itself. It looks like the search giant has had a change of heart.
5. Kobo enhances social elements of e-reading
Book reading is getting social in real time with the new Pulse feature added to Kobo’s social e-reading functionality.
