1. Godfrey on Postmedia’s executive shakeup
In his bio on the Postmedia Network website, one of the responsibilities for executive vice-president of digital media Malcolm Kirk included chairing a special committee undertaking Postmedia Network’s “transformation plan.”
2. Rogers bringing its TV content to Xbox 360
Rogers Communications is taking Mad Men to the home of Call of Duty.
3. Privacy commissioner unveils new online privacy guidelines
The office of the Privacy Commissioner of Canada has made public a new guidance document concerning online behavioural advertising [OBA], calling for transparency, consumer choice and a ban on tracking children’s digital footprints.
4. Whistler Film Fest turns up in unexpected places
The tagline for this year’s recently concluded Whistler Film Festival was “Prepare for the unexpected,” and Dare Vancouver took that theme to heart with some unpredicatable storytelling and media choices.
5. Best Buy unwraps Facebook marketing program
To get Best Buy associated with some of the season’s hottest tech gifts, DDB Canada is mixing new media with old parlour games.
