1. Cara, MEC win Best of Show at Media Innovation Awards
What to know what the best media marketing execution in 2011 was? Look no further than the spinning chickens. It was Cara Operations and MEC Canada‘s succulent special television channel that won Best of Show at Marketing‘s Media Innovation Awards Thursday night.
2. Jersey Shore star sues Ambercrombie & Fitch after PR stunt
You may recall that Abercrombie & Fitch ran a publicity stunt this summer for which it reportedly offered cash to Mike Sorrentino – a.k.a “The Situation” from MTV’s Jersey Shore – to stop wearing its brand. The tanned reality show celeb is now taking the clothing retailer to court.
3. Canadian Tire partners with Rogers for custom pub
After producing the first two issues of automotive-focused custom pub Driver in-house, Canadian Tire has hired Rogers Publishing to handle the magalogue.
4. Twitter marketing VP leaves after three months
Pam Kramer, Twitter’s first VP for consumer marketing, has left the company, becoming the latest executive to depart under CEO Dick Costolo, according to two people familiar with the matter, who asked not to be identified because the move hasn’t been announced.
5. Metro names three new VPs
Free daily newspaper Metro has added three new vice-presidents to its executive team.
