Top media news from the last seven days:
1. Richards no longer at Media Experts
Marketing has learned that Media Experts CEO Lauren Richards is no longer with the company. No reason was given for her departure.
2. MediaVest wins Dyson Canada’s media buying
Dyson Canada has just assigned its media buying to MediaVest. And, for the first time, the company has combined its consumer account with its commercial media work, which is based around its Airblade hand dryer.
3. iGotcha gets golfers through new digital network
The Montreal-based iGotcha Media has announced a partnership with National Golf Course Owners Association of Canada to create the fully ad-supported iGotcha Golf Network.
4. Canadian TV and radio broadcasters see revenue jump in 2010: CRTC
All things considered (“things” meaning the dreaded recession), the Canadian television and radio industries are doing pretty well for themselves.
5. Astral’s got a plan to challenge Netflix, reports rise in profit
Specialty TV company Astral Media Inc. has long-term deals in place with most U.S. movie studios, giving it exclusive content to help counter competition from internet movie provider Netflix, chief executive Ian Greenberg said today.
