1. PETA to launch porn site
People for the Ethical Treatment of Animals (PETA) is courting a heretofore overlooked demographic: one-handed typists.
2. Axe launches its own web channel
Unilever Canada’s Axe brand is providing Canadian males with its own irreverent – and highly sexualized – perspective on history, social phenomena and even Shakespeare through a dedicated online channel.
3. Branded entertainment that worked and why
The Association of National Advertisers’ recently released survey results that showed 63% of marketers surveyed said they’d be using branded entertainment in 2012 (overview).
4. Kirk Allen leaving Postmedia
Kirk Allen is leaving his position as executive vice-president of advertising sales at Postmedia.
5. Where GM sits in Canada’s media landscape
You can bet urgent meetings are being called at media agencies across Canada now that General Motors has put its global media business up for review.
