Rogers Media laid off 94 employees across a number of its operating units Tuesday.
Staff were let go from publishing, radio and television properties. (Marketing is owned by Rogers Media.) The only operating units unaffected by changes were in the sports entertainment division, specifically Rogers Centre and the Toronto Blue Jays baseball operation.
The changes come as the company adapts its operations to changes in consumer media consumption, which has in turn moved advertising revenues from traditional media such as print magazines and television to multimedia and digital properties.
“We are evolving our business model to adapt to the changing media industry, with a strong focus and investment on our priority brands and strategic growth initiatives,” said Keith Pelley, president of Rogers Media, on Tuesday. “Today’s changes are never easy, but are necessary to position us for continued success.”
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Those affected represent less than 2% of the Rogers Media workforce. The layoffs come just after Rogers Communications (which owns Rogers Media) reported a slight increase, about 1%, in quarterly income to $501 million. The media division specifically also saw a slight increase in profit.
