The Audit Bureau of Circulations (ABC) has released its first Multimedia Publisher’s Statements for the Canadian market, part of an ongoing roll-out of new customizable reports that better reflect publications’ full brand reach.
The new product follows the release of ABC’s first Canadian newspaper Consolidated Media Report (CMR) for the National Post in March and its other efforts to better capture digital audiences.
The Multimedia Publisher’s Statements allow Canadian and U.S. business publications to report on several audited digital and print metrics. They replace a publication’s regular circulation Publisher’s Statement.
The two inaugural Multimedia Publisher’s Statements are for Business Information Group titles Canadian Underwriter and Oral Health. The reports include digital metrics such as website page impressions, unique users and e-newsletter delivery rates, in addition to ABC’s verified print circulation data.
“Historically, numbers for web traffic and e-newsletters have generally been provided to media buyers as unaudited statistics and independent of the circulation audit statement,” said Vesna Moore, Business Information Group director of circulation. “With the [Multimedia Publisher’s Statements], all stats pertaining to audience reach are easily identified and available to the media buyers at a glance.”
The Canadian Underwriter report shows it reaches almost 32,000 unique users each month via its website and has more than 22,000 subscribers in its email database.
Oral Health’s reports almost 19,000 unique users each month, and 11,000 e-newsletter subscribers.
