ABC releases inaugural multimedia reports for business publications

The Audit Bureau of Circulations (ABC) has released its first Multimedia Publisher’s Statements for the Canadian market, part of an ongoing roll-out of new customizable reports that better reflect publications’ full brand reach. The new product follows the release of ABC’s first Canadian newspaper Consolidated Media Report (CMR) for the National Post in March and […]

The Audit Bureau of Circulations (ABC) has released its first Multimedia Publisher’s Statements for the Canadian market, part of an ongoing roll-out of new customizable reports that better reflect publications’ full brand reach.

The new product follows the release of ABC’s first Canadian newspaper Consolidated Media Report (CMR) for the National Post in March and its other efforts to better capture digital audiences.

The Multimedia Publisher’s Statements allow Canadian and U.S. business publications to report on several audited digital and print metrics. They replace a publication’s regular circulation Publisher’s Statement.

The two inaugural Multimedia Publisher’s Statements are for Business Information Group titles Canadian Underwriter and Oral Health. The reports include digital metrics such as website page impressions, unique users and e-newsletter delivery rates, in addition to ABC’s verified print circulation data.

“Historically, numbers for web traffic and e-newsletters have generally been provided to media buyers as unaudited statistics and independent of the circulation audit statement,” said Vesna Moore, Business Information Group director of circulation. “With the [Multimedia Publisher’s Statements], all stats pertaining to audience reach are easily identified and available to the media buyers at a glance.”

The Canadian Underwriter report shows it reaches almost 32,000 unique users each month via its website and has more than 22,000 subscribers in its email database. 

Oral Health’s reports almost 19,000 unique users each month, and 11,000 e-newsletter subscribers.

Media Articles

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!

A CEO’s tips for using DIY video in consumer marketing (Column)

Vidyard's Michael Litt argues against outdated 'text tunnel vision'