Accessible Media has changed the name of its television service to AMI-tv as part of an ongoing effort to consolidate all of the not-for-profit organization’s offerings under a single brand identity.
The service was formerly known as The Accessible Channel-TACtv.
The organization, which was known as the National Broadcast Reading Service until 2010 when it added the television station to its VoicePrint offering for radio, provides media services for Canadians with hearing and sight challenges, learning disabilities and language barriers.
“[The rebranding] enables us to much more efficiently cross-promote our services,” said Peter Burke, vice-president, marketing and communications for Accessibility Media.
Those services include VoicePrint, which Burke said would be rebranded as AMI-audio next month. That change will be accompanied by a consumer awareness campaign developed by agency partner TBWA\Toronto.
Burke said establishing a single brand identity is an important step as his group looks to expand into new media.
“Our goal is to make all media accessible to all Canadians, so as people increasingly watch video on their mobile devices and tablets, we want to ensure that the media distributed through those devices is also accessible,” said Burke. “Having a single brand umbrella will allow us to roll-out into new platforms.”
Accessibility Media has already wrapped its corporate, television and radio service online offerings into a single website, AMI.ca.
