Ad Block Digest: The EU’s anti-blocking gambit

It's urging providers to leave ads alone, but at least one company is ignoring that

The EU effectively makes network-level ad blocking illegal

As part of its newly released net neutrality guidelines, the European Union has established a clause that would ban national mobile and service providers from blocking ads across their networks. “ISPs should not block, slow down, alter, restrict, interfere with, degrade or discriminate advertising when providing an [internet access service],” the documentation says. (The guidelines still allow individual web users, of course, to download ad blocking software.)
Read more at Business Insider UK

…but Three is ignoring all that

The U.K.-based mobile provider seems to be moving ahead with its plan for network-wide ad blocking in 2017. ITPro is reporting that its up to the British telecom regulatory bodies how the EU’s guidance will be enforced, so there are some decidedly murky waters ahead for private companies such as Three.
Read more at ITPro

Brave Payments goes live

After months of build up and a fair bit of sideline commentary on its future, the Brave browser (developed by Brendan Eich) has launched its payment service. In lieu of serving ads on webpages, the browser now allows users to anonymously donate cash to their favourite sites with Brave taking a cut.
Read more at Tech Crunch

To get your weekly digest of ad blocking news from around the industry, subscribe to Marketing‘s free weekly Tech Filter newsletter.

Add a comment

You must be to comment.

Media Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!